Tag Archives: Position

How to forecast the revenue opportunity for the coveted ‘position 0’

Everyone wants to command that coveted ‘position 0’ for regular and voice-based search, but that doesn’t mean you can, says contributor Karen Bone. Here’s how to figure out if it’s worth trying. Karen Bone on May 31, 2018   Today’s article is a continuation of “Want to target position 0? Here’s what you need to … Continue reading How to forecast the revenue opportunity for the coveted ‘position 0’

Attributing affiliate value: Looking beyond consumer journey position

Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance. James Collins on July 7, 2017   The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in … Continue reading Attributing affiliate value: Looking beyond consumer journey position

Consumer Behavior Influences Search Ranking Position

Consumer Behavior Influences Search Ranking Position by Laurie Sullivan @lauriesullivan, June 14, 2017 User behavior signals, such as time on site, pages per session and bounce rate, indicate the authority of a Web site and influence its rankings. The higher a page’s position, the lower the bounce rate, according to a study released Wednesday. It … Continue reading Consumer Behavior Influences Search Ranking Position

How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer

What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it. Stephan Spencer on June 5, 2017   For many site owners, ranking in position 1 is the holy grail of SEO. However, if … Continue reading How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer

Worried About a Career Gap? Angles to Consider to Position What You’ve Been Up to While Out of the Workforce

Virginia Franco — March 31, 2017 Follow @VAFrancoResumes— March 31, 2017 As an executive resume writing consultant, I often work with clients understandably worried about how to overcome a gap in their career history. Whether you left the job market by choice or otherwise – my experience working with out-of-work clients has shown me they … Continue reading Worried About a Career Gap? Angles to Consider to Position What You’ve Been Up to While Out of the Workforce