Tag Archives: Position

7 Vital Steps to Position Your Company for Acquisition

by Michael Cooper November 27, 2015 Follow @InnovInfluencerNovember 27, 2015 You’ve built a company from scratch and now you’re ready to sell it. First off, congratulations! You’ve done something that most people will never do, and that’s pretty amazing. Selling your company is a big deal. If you position yourself well, you stand to gain … Continue reading 7 Vital Steps to Position Your Company for Acquisition →

3 Powerful Ways To Position Your Company and Win More Business

Business Improvement

by Jeff Charles November 18, 2015 Follow @ArtisanOwlNovember 18, 2015 “The way you position yourself at the beginning of a relationship has profound impact on where you end up.” – Ron Karr Have you ever felt like you were having trouble getting through to your prospects? Like they weren’t really listening to what you have … Continue reading 3 Powerful Ways To Position Your Company and Win More Business →

3 Tips for Ranking in the Answer Box (AKA Position Zero)

Website Ranking

Elisa GabbertOctober 14, 2015 It was the great Pete Meyers, better known as Dr. Pete, who got me thinking of the Google Answer Box as “Position Zero” back at Mozcon this summer. That’s because Google sometimes features your content in the Answer Box even if you’re not in position 1. It’s like skipping a grade … Continue reading 3 Tips for Ranking in the Answer Box (AKA Position Zero) →

How Should You Position Your Digital Marketing Agency?

Digital Marketing

Jeremy TaylorSeptember 19, 2015 In an overcrowded industry, it can be difficult to figure out what separates one agency from another. Many agencies make the same claims and use similar buzz words , so that, in spite of many wildly creative websites — there isn’t a great deal of differentiation on show. So, how should … Continue reading How Should You Position Your Digital Marketing Agency? →

10 Tips To Boost Your Position in Mobile Search. Make Your Website Mobile-Friendly

Website Guidelines

Kasia PerzyńskaJuly 9, 2015 Over 50% of the world’s population uses mobile devices, according to GSMA Intelligence. It’s about time to focus your efforts on mobile search. Therefore, Google’s mobile friendly algorithm update, “Mobilegeddon”, was released two months ago. The update turned out to be a massive breakthrough in the way results are sorted in … Continue reading 10 Tips To Boost Your Position in Mobile Search. Make Your Website Mobile-Friendly →

Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position

Competition

John TyremanJune 20, 2015 In a recent post, we established that having true, relevant, and provable differentiators will help your firm take the lead in the marketplace. But whom do you need to differentiate your firm from? While there are multiple components to a successful branding research endeavor, today we are going to focus on … Continue reading Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position →

How to Position Your Brand for Successful Transcreation of Product Marketing

Product Management

Courtney HuberFebruary 5, 2015 Every single aspect of a brand is important when it comes to upholding its carefully crafted identity. Whether it’s the tagline, logo, website graphics or tenor of the marketing copy—all of it must roll up into one cohesive brand voice. However, highly conceptual and creative elements can’t always be translated word … Continue reading How to Position Your Brand for Successful Transcreation of Product Marketing →