Tag Archives: Pokémon

What Small Businesses Can Learn From The Pokemon Go Craze

by David Kiger July 30, 2016 Follow @davidkigerJuly 30, 2016 The Pokemon Go craze has been one of the bigger business stories of the summer. Nintendo’s longtime trading card and cartoon has become a mobile game phenomenon, an “augmented reality” experience that employs smartphones’ GPS and cameras to allow people (young and old) to search … Continue reading What Small Businesses Can Learn From The Pokemon Go Craze

Pokémon Go, augmented reality and the future of local marketing

What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. Brian Smith on July 27, 2016    Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his smartphone — or at least that’s how it must have … Continue reading Pokémon Go, augmented reality and the future of local marketing