Tag Archives: Platforms

Stadia launch title ‘Gylt’ is heading to other platforms next year

Google is (unsurprisingly) shutting down Stadia in January Players will continue to have access to their games library until January 18th. K. Holt @krisholt   Jessica Conditt/Engadget Despite claims to the contrary as recently as July, Google is shutting down its Stadia games streaming service after just three years. The company says players will still … Continue reading Stadia launch title ‘Gylt’ is heading to other platforms next year →

4 critical platforms to support customer journey orchestration: Getting started on CJO

Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success. Greg Kihlstrom on October 7, 2022 This is the third article in a three-part series. In case you missed them, part 1 (People) is here and part 2 (Process) is here. Customer journey orchestration (CJO) is supported … Continue reading 4 critical platforms to support customer journey orchestration: Getting started on CJO →

A new California law will require social media platforms to add more ‘protections’ for children

Snap, TikTok and YouTube need to do more to protect children, lawmakers say Snap, YouTube and TikTok promised new safety features, but lawmakers weren’t impressed K. Bell @karissabe   Samuel Corum via Getty Images The Senate Commerce Committee just wrapped up another three-hour hearing about social media’s effect on children and teens. But the latest … Continue reading A new California law will require social media platforms to add more ‘protections’ for children →

Following Mar-a-Lago raid, lawmakers want information from platforms on threats against law enforcement

Trump’s Truth Social reportedly lost two critical executives The departures came shortly after the app’s iOS launch. I. Bonifacic @igorbonifacic   Dado Ruvic / reuters Former President Donald Trump’s Truth Social may have lost its best chance at success. According to Reuters, two executives seen as critical to the platform’s success, chief technology officer Josh … Continue reading Following Mar-a-Lago raid, lawmakers want information from platforms on threats against law enforcement →

Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems

Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems by Ray Schultz , Columnist, July 29, 2022 Marketers are spending freely on technology this year, judging by the Martech Replacement Survey from Martech.   Of companies polled, 21% have replaced their email distribution platform — down from 24% in 2021.  But while … Continue reading Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems →

Ratings Agency: Social Platforms Act As ‘Useful Idiots’ For Propagandists

Ratings Agency: Social Platforms Act As ‘Useful Idiots’ For Propagandists by Tony Silber , Staff Writer, June 17, 2022 It’s been apparent since at least the 2016 presidential election — and probably well before — that social media spreads and amplifies misinformation and disinformation. Its toxic effect has damaged societies across the globe. Never mind … Continue reading Ratings Agency: Social Platforms Act As ‘Useful Idiots’ For Propagandists →

Mozilla Endorses Antitrust Bill Targeting Large Tech Platforms

Mozilla Endorses Antitrust Bill Targeting Large Tech Platforms by Wendy Davis  @wendyndavis, June 14, 2022 Browser developer Mozilla on Tuesday endorsed a federal antitrust bill that would prohibit the largest online tech companies from giving their own products and services preferential treatment. The American Innovation and Choice Online Act, introduced last year by Senators Amy … Continue reading Mozilla Endorses Antitrust Bill Targeting Large Tech Platforms →

What do SEO platforms do and how do they help marketers get found on search engines?

Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. Pamela Parker on June 10, 2022 Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by … Continue reading What do SEO platforms do and how do they help marketers get found on search engines? →

What is email marketing and how are platforms helping brands succeed?

All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ. Pamela Parker on June 3, 2022 Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $ 4.5 billion in 2020 to … Continue reading What is email marketing and how are platforms helping brands succeed? →