Tag Archives: Platforms

TV ad platforms have some catching up to do

There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth potential. Nathan Labenz on March 13, 2019 Predictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours watching TV – roughly five times more … Continue reading TV ad platforms have some catching up to do →

Top 10 Subscription eCommerce Platforms for 2019

eCommerce Platforms

Eyal Katz — February 26, 2019 Follow @eyalk100 — February 26, 2019 We’ve all heard that millennials are different. They don’t want to simply punch in credit card details and receive an unidentifiable brown box in the mail a few days later. They expect an end-to-end shopping “experience” and this is where eCommerce subscription has … Continue reading Top 10 Subscription eCommerce Platforms for 2019 →

Research: A marketer’s guide to enterprise SEO platforms

SEO Tools

The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles. Amy Gesenhues on January 25, 2019 Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms offer multiple features to help teams manage and automate search … Continue reading Research: A marketer’s guide to enterprise SEO platforms →

Customer data platforms ‘not a silver bullet,’ says CDP Institute founder

Data Management

CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston. Amy Gesenhues on October 3, 2018 David Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do, during Tuesday’s MarTech Conference session aptly titled … Continue reading Customer data platforms ‘not a silver bullet,’ says CDP Institute founder →

How to Win New Clients By Using Business Data Platforms

Client Acquisition

Mia Rossman — July 23, 2018 Follow @mia_rossman — July 23, 2018 In order to succeed in business, you need to make sure that you focus your efforts on a verytargeted group of people who are your potential buyers. When we talk about a targeted group,we don’t mean that this group has to be small. … Continue reading How to Win New Clients By Using Business Data Platforms →

5 Ways Online Publishers Can Monetize Their Platforms For Maximum Growth

Web Optimization Guidelines

Gbenga Joseph Sogbaike — July 9, 2018 Follow @gbengasogbaike— July 9, 2018 Sheryl is a passionate food blogger. She spends most of her time either working from a coffee shop or within the confines of the white walls of her home. Two years down the line, and several cups of coffee and sleepless nights later, … Continue reading 5 Ways Online Publishers Can Monetize Their Platforms For Maximum Growth →

How AI-Powered Platforms Find Real, Relevant Traffic For Your Online Ads

Traffic Generation

By Jennifer Warren June 19th, 2018 Feeling lost! Ain’t you? After all, you have marshalled your mind, money, and matter into creating those stupendous online ad campaigns, only to cold-shouldered by dismissive conversion rates. So, where did things actually go wrong? Why are your online ad campaigns not converting, though things seem incredibly fine on … Continue reading How AI-Powered Platforms Find Real, Relevant Traffic For Your Online Ads →

Google Local Services Finds Leads From Partners Building Automated Ad Platforms

Google Tools

Google Local Services Finds Leads From Partners Building Automated Ad Platforms by Laurie Sullivan @lauriesullivan, January 26, 2018 Needls will launch an advertising and marketing campaign in the next 30 to 60 days to promote a self-service platform that supports advertising for small businesses on Local Services by Google. The ads, with the label “Google … Continue reading Google Local Services Finds Leads From Partners Building Automated Ad Platforms →

Top 10 Most Powerful Platforms to Build a Chatbot

Chatbots

Mitul Makadia — January 15, 2018 Follow @mitulmakadia — January 15, 2018 I’m sure most of you must’ve interacted with a chatbot by now on Facebook Messenger. It is adopted by thousands of companies and becoming more and more popular. There are two concepts which everyone gets confused while understanding a chatbot platform, and that … Continue reading Top 10 Most Powerful Platforms to Build a Chatbot →

The Best Payment Platforms: Stripe vs Paypal vs Square vs Braintree

Payments Online

Adam Henshall — November 4, 2017 In the first quarter of 2017, the AppStore and Playstore saw record revenues yet again with a whopping total of $ 15 billion worldwide, representing a year over year growth of 45%. Add in other online sales and the amount of money being spent is astronomical. But how do … Continue reading The Best Payment Platforms: Stripe vs Paypal vs Square vs Braintree →