A guide to determining whether a digital events platform can help your organization. Pamela Parker on October 5, 2022 Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. This spurred demand for digital … Continue reading How to decide if you need a digital events platform
Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand. Pamela Parker on October 4, 2022 The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Companies in every sector scrambled to adapt to the new realities. Travel … Continue reading What is a digital events platform and how can it help you?
By Grace Buono September 05, 2022 In 2005, just five years after the launch of YouTube, an average of 24 hours of footage was uploaded to the site every single minute–a shocking figure at the time. Ten years later, the site was receiving 400 hours of video per minute. Though YouTube has been … Continue reading How the YouTube platform paved the way for today’s social media
At Inbound 2022, HubSpot filled in the dots between the need for community and the demand for a connected customer experience Kim Davis on September 9, 2022 It was an ambitious message to deliver. The last few years have left many of us feeling disconnected in our homes and work lives as well as increasingly … Continue reading HubSpot pairs community with a connected platform
Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter by Laurie Sullivan @lauriesullivan, September 8, 2022 Microsoft on Thursday officially announced Multi-platform, a feature available in Smart Campaigns that enables marketers to run ads in Microsoft, Google, Facebook, and Instagram platforms through its interface. The technology, built on artificial intelligence, can … Continue reading Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter
Here’s a look at the many factors that complicate CDP pricing and what marketers should consider before investing in a CDP. Greg Krehbiel on September 2, 2022 If you’re one of those shoppers (like me) who looks at the price first, deciphering customer data platform (CDP) pricing will frustrate you. CDP pricing is complicated for … Continue reading How much does a customer data platform cost?
By Chris Morris August 23, 2022 The metaverse just got another big vote of support from Sand Hill Road. Ready Player Me, a cross-game avatar system, announced on Tuesday it has closed a $56 million Series B round. Among its backers: Andreessen Horowitz, the cofounders of Roblox and Twitch, and entertainer Kevin Hart’s venture … Continue reading Ready Player Me, a metaverse avatar platform, raises $56 million in a Series B round
Twitter Launches Location Spotlight, Builds Business Directory Into Platform by Laurie Sullivan @lauriesullivan, August 4, 2022 Local businesses with a Twitter presence may now have a good reason to set up a Professional Account. The company on Thursday announced a feature called Location Spotlight that puts business information like physical location at the top of the … Continue reading Twitter Launches Location Spotlight, Builds Business Directory Into Platform
The jockeying is on among leaders in a new B2B mega-category: revenue tech. Scott Vaughan on July 25, 2022 There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is … Continue reading Get your front row seat for the race to be the B2B revenue platform of record
VidMob Introduces Platform To Analyze The Creative’s Performance by Laurie Sullivan , Staff Writer @lauriesullivan, June 20, 2022 Marketers have become more concerned about how they will drive performance as the ad industry moves toward the deprecation of cookies. Vidmob, a managed service for intelligent creative, plans to announce a software as a service (SaaS) platform … Continue reading VidMob Introduces Platform To Analyze The Creative’s Performance
