How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world. Giannina Rachetta on June 23, 2022 The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. To generate conversations within our industries around topics … Continue reading Rethinking the marketing planning process for an agile world
It won’t help brands looking for granular targeting and lead generation. Nicole Farley on June 9, 2022 Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Basic Ads are so-called because they would report only the simplest metrics such as engagement and video views. Facebook … Continue reading Facebook said to be planning Basic Ads product
IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting by Laurie Sullivan @lauriesullivan, May 19, 2022 Integral Ad Science has advanced its suite of products to include Control Panel for reporting and planning. The new capabilities are intended to help consumers better understand the value and return on investment (ROI) that IAS’s contextual … Continue reading IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Could your marketing plan become irrelevant if it’s too detailed too soon? Absolutely. Stacey Ackerman on April 1, 2022 at There’s a big misconception in agile marketing and that’s, “We’re agile—we don’t have to plan.” Well, that couldn’t be further from the truth. In fact, agile marketing involves even more planning than most traditional marketing, … Continue reading A new way of marketing planning: At the last responsible moment
Julie Winkle Giulioni January 11, 2022 Many leaders – even those deeply committed to the growth of others – find themselves cringing as the annual individual development planning (IDP) season approaches. And they’re not alone. Employees frequently feel a similar sense of dread as they prepare to sit down and plot out their goals, learning, … Continue reading Individual Development Planning: From One-on-One to a Team Sport
Peter Daisyme January 4, 2022 Gig workers, like everyone else, deserve a pension. Freelancers, contract workers, self-employed, temp workers, on-call employees, and individuals with side hustles make up a significant component of our economy. Currently, 57 million Americans are estimated to be gig workers. Since March of last year, freelancing and gig marketplaces like Gigspot … Continue reading Gig Economy Retirement Planning
Mitul Makadia December 3, 2021 In Scrum, every project is broken down into time blocks called Sprints. Sprints can vary in length but are usually 2-4 weeks long. A Sprint planning meeting is a periodic meeting that involves the entire team, including the Scrum Master, Scrum Product Manager, and Scrum Team. They meet to decide … Continue reading What Is Sprint Planning? 5 Stages of Scrum Sprint
Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from “MarTech’s agile marketing for teams” e-book shows. Stacey Ackerman on November 19, 2021 The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download the full e-book. Download … Continue reading Effective planning is essential in agile marketing
Jeremy Brown November 17, 2021 It is that time of the year again! For many people, November means shorter days, colder weather, and a countdown to the holidays – but for marketers and retailers, it’s the busiest time of the year and there’s a lot to do between now and the New Year. In this … Continue reading Holiday Season Planning – 2021 Predictions
John Rampton November 14, 2021 Whatever sport you prefer, you’re definitely aware that your team needs to play both sides of the ball. Even if you prefer the offense over the defense or vice versa, both are essential in winning the game. I mean Tom Brady, LeBron James, Mike Trout, or Cristiano Ronaldo can put … Continue reading Offensive and Defensive Planning to Keep Your Head in Your Money Game
