Nick Leffler — March 3, 2018 Follow @exprance — March 3, 2018 What people say they want and how they actually behave are two very different things. That’s why understanding more about how people react to plain text email vs. visual email is important. You’d assume that people want visual everything and respond better to … Continue reading Plain Text Email vs. Visual Email. Which One Should You Be Using?
Devon Smiley — March 18, 2017 Follow @devonmsmiley— March 18, 2017 We’ve all seen them – and we’ve all been asked to sign them. Contracts that are apparently written in English, and yet we can’t understand any of it. Whereas. Heretofore. Aforementioned. Nothwithstanding. What does it all mean? What are my obligations? How does this … Continue reading Bring Your Business Clarity With Plain English Contracts
by James Bryant April 26, 2016April 26, 2016 Imagine you’re reading a story. It’s an interesting story. It’s about how someone turned their life around. You’re feeling pretty drawn in, but at any time you know you can put it down and walk away. Now imagine you’re watching a video of that person telling their … Continue reading Why Case Study Videos Beat Plain Text Every Time
by Steve Masters April 13, 2016 Follow @masterstipsApril 13, 2016 Sometimes a bit of verbiage is a wonderful and poetic thing, but when you are trying to make a point, why not make it simply? The Thick of It character Stewart Pearson. The Thick Of It’s Stewart Pearson character is the very embodiment of ridiculous … Continue reading The Plain English Guide to SEO
by Miranda Paquet March 12, 2016March 12, 2016 Email marketing messages come in two different forms — HTML email and plain text email. What’s the difference between the two and which works better for your business? Here’s what you need to know: What is an HTML email? An HTML email is what you typically see … Continue reading 4 Benefits of Using HTML Over Plain Text for Your Email Marketing
by David Wilson December 10, 2015December 10, 2015 The argument against rich HTML emails used to center around how they couldn’t be supported across mobile channels, but advances in technology have eliminated many of those barriers. However, now that rich HTML email is a viable option, is it always the most effective approach for your … Continue reading When is Less More? Plain Text vs. HTML Emails
Email marketing continues to be the “number one” – but why? Email marketing is constantly being rated as the “number one” method of marketing by online marketers. There are dozens of surveys and studies which show that marketers rate email marketing as their most successful method of gaining business. There is plenty of research which … Continue reading Is Email Marketing Successful Or Just Plain Easy?