Tag Archives: Plain

When is Less More? Plain Text vs. HTML Emails

by David Wilson December 10, 2015December 10, 2015 The argument against rich HTML emails used to center around how they couldn’t be supported across mobile channels, but advances in technology have eliminated many of those barriers. However, now that rich HTML email is a viable option, is it always the most effective approach for your … Continue reading When is Less More? Plain Text vs. HTML Emails →

Is Email Marketing Successful Or Just Plain Easy?

Email Marketing

Email marketing continues to be the “number one” – but why? Email marketing is constantly being rated as the “number one” method of marketing by online marketers. There are dozens of surveys and studies which show that marketers rate email marketing as their most successful method of gaining business. There is plenty of research which … Continue reading Is Email Marketing Successful Or Just Plain Easy? →