Susan Friesen — April 1, 2020 Easy Ways to Create a Coronavirus Crisis Management Plan As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. But we’ve never seen anything like the COVID-19 pandemic, leaving … Continue reading How to Pivot Your Small Business Strategy During the COVID-19 Crisis
Here are some encouraging stories from marketers who made quick changes to adapt. Wendy Almeida on March 31, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. And right now, our community needs fresh ideas on how to manage the overwhelming situation. Here are some encouraging stories from … Continue reading COVID-19 stories: Marketers, martech firms pivot as world goes online
Kara Perez — June 22, 2019 — June 22, 2019 You’ve been in business for awhile and things are going well. But you’ve realized something: you want to start talking to a new audience. You want to learn how to pivot your business message to a new audience, and you’re not sure where to start. … Continue reading How to Pivot Your Business Message to a New Audience
Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy. Keith Pieper on May 7, 2019 The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in the United States, all but killing off what we know as … Continue reading Contextual audience targeting: Pivot your audience strategy from cookies to content
Taylor Gordon — May 4, 2018 — May 4, 2018 mohamed_hassan / Pixabay Deciding whether to pivot or double down on a business idea can be quite the challenge. You and I both know that seeing success from a business can take months and even years. With that said, there’s always a fear that you’ll … Continue reading Pivot or Stay the Course? 3 Signs It’s Time for Change
Nick Leffler — April 5, 2018 Follow @exprance— April 5, 2018 Nothing is static and nothing will remain consistent. The world is a dynamic place that’s always changing. You will eventually go through a business strategy pivot. Even if your business is doing well today and you’re getting plenty of referrals, that’s not guaranteed tomorrow. … Continue reading Sometimes You Have To Make A Business Strategy Pivot
How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients. Garrett Mehrguth on November 3, 2017 As an agency, we’re in a results-oriented business. We get paid to deliver upon specific marketing KPIs. … Continue reading Why agency communication needs to pivot from reporting to analysis (and how)
Dan Shewan — September 22, 2017 — September 22, 2017 Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like Mashable, MTV News, and Vice to smaller operations, more and more publishers … Continue reading Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing
Columnist Chris Liversidge explains how you can use the Search Analytics API to glean insights from your search query data in Google Search Console. Chris Liversidge on November 18, 2015 Google’s recent changes to their Search Console API have allowed for interesting data analysis via Impressions and Clicks data. Leveraging the power of Excel and Pivot … Continue reading Use Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO
