Tag Archives: Pipeline

Fixing the B2B sales-marketing divide to hit pipeline and revenue targets

It’s time to integrate (not align) sales-marketing efforts to educate, inspire and generate relationships and revenue in a unified effort. Scott Vaughan on March 4, 2020 It’s a rare thing to achieve AND maintain B2B sales and marketing “alignment”, despite the tremendous effort and investment. It’s getting harder as executive and customer expectations increase and … Continue reading Fixing the B2B sales-marketing divide to hit pipeline and revenue targets

4 Mindsets Needed for a Better Talent Pipeline

Julie Winkle Giulioni — December 26, 2018 Follow @julie_wg — December 26, 2018 As leaders face the most volatile, uncertain, complex and ambiguous business conditions ever, one thing is clear: Talent is an organization’s most powerful and sustainable competitive advantage. As a result, improving the talent pipeline by attracting, developing and retaining the best possible … Continue reading 4 Mindsets Needed for a Better Talent Pipeline

You Don’t Fix Pipeline Problems In The Pipeline!

Dave Brock — November 20, 2018 Follow @davidabrock — November 20, 2018 PublicDomainPictures / Pixabay One of the biggest mistakes sales managers and sales people make is spending too much time focusing on the health of the pipeline. Managers are constantly holding pipeline reviews. They are constantly asking, “What’s changed since we reviewed the pipeline … Continue reading You Don’t Fix Pipeline Problems In The Pipeline!

3 of the Best Demand Generation Tactics to Scale Pipeline Fast

Triniti Burton — June 6, 2018 Follow @Triniti_Int — June 6, 2018 Mediamodifier / Pixabay If your marketing charter is anything like ours, you’ve got some massive goals ahead of you. Your team is likely tasked with engaging the right decision-makers at target accounts, generating a specific number of opportunities and impacting a defined revenue … Continue reading 3 of the Best Demand Generation Tactics to Scale Pipeline Fast