Tag Archives: Pipeline

Simplifying your martech stack: From pipeline efficiency to brand affinity

Learn how to adapt your martech stack to better serve the 95% of future customers not ready to buy now. Bolaji Oyejide on March 11, 2024 Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects … Continue reading Simplifying your martech stack: From pipeline efficiency to brand affinity

5 Business Development Metrics to Help You Fill Your Pipeline

Erika Giles October 21, 2020 Business development teams have become a central part of the sales process. Business development is highly influential to what happens at the top of your sales funnel. The correspondence between business development reps (BDRs) and leads can set the tone for the entire sales process. This is where business development … Continue reading 5 Business Development Metrics to Help You Fill Your Pipeline

Fixing the B2B sales-marketing divide to hit pipeline and revenue targets

It’s time to integrate (not align) sales-marketing efforts to educate, inspire and generate relationships and revenue in a unified effort. Scott Vaughan on March 4, 2020 It’s a rare thing to achieve AND maintain B2B sales and marketing “alignment”, despite the tremendous effort and investment. It’s getting harder as executive and customer expectations increase and … Continue reading Fixing the B2B sales-marketing divide to hit pipeline and revenue targets

4 Mindsets Needed for a Better Talent Pipeline

Julie Winkle Giulioni — December 26, 2018 Follow @julie_wg — December 26, 2018 As leaders face the most volatile, uncertain, complex and ambiguous business conditions ever, one thing is clear: Talent is an organization’s most powerful and sustainable competitive advantage. As a result, improving the talent pipeline by attracting, developing and retaining the best possible … Continue reading 4 Mindsets Needed for a Better Talent Pipeline

You Don’t Fix Pipeline Problems In The Pipeline!

Dave Brock — November 20, 2018 Follow @davidabrock — November 20, 2018 PublicDomainPictures / Pixabay One of the biggest mistakes sales managers and sales people make is spending too much time focusing on the health of the pipeline. Managers are constantly holding pipeline reviews. They are constantly asking, “What’s changed since we reviewed the pipeline … Continue reading You Don’t Fix Pipeline Problems In The Pipeline!