Jeff Kalter — November 15, 2016 — November 15, 2016 When your marketing efforts start to pay off, delivering a boatload of quality leads, it’s exciting. You want to celebrate. But the game’s not over. Your sale is not won yet. You’re just at the starting gate of your demand generation process. The bare bone … Continue reading Lead Nurturing: How to Combine Email and Phone Calls to Close More Sales
Columnist Andrew Osmak discusses why phone numbers are gaining importance for marketers as a reliable identifier to gather data, track consumer behavior and attract leads. Andrew Osmak on November 7, 2016 at 12:49 pm Once considered on the decline, phone calls are now the gateway for tracking offline and online consumer behavior in unprecedented ways. … Continue reading Why the email list takes second place to the phone book
by Jonathon ByrdOctober 1, 2016 Over the past few years, call attribution has quickly become one of the most widely adopted martech solutions. From fortune 50 companies to small businesses, they’ve continually embraced the value of phone calls by attributing millions of offline conversions back to the sources that drive them. Today, marketers are looking … Continue reading 4 Innovative Ways Marketers Analyze and Validate Phone Lead Quality
by Gina BottiSeptember 11, 2016 The secret’s out: People engaging with social media ads on their smartphones convert by calling. Facebook and social advertising will generate 12 billions of phone call conversions to US businesses this year. And that number is expected to grow by nearly 200% to over 36 billion calls in 2019. This … Continue reading 5 Facebook Ad Targeting Tips to Help Digital Marketers Drive Phone Calls
by Laurie Sullivan, Staff Writer @lauriesullivan, September 2, 2016 A phone with interchangeable parts intended to reduce electronic waste and allow consumers to keep the core of the device longer than a year or two seemed like a good idea at the time of conception. That’s how many describe Google’s defunct modular mobile phone design … Continue reading Google Thinks Mobile First Unless It’s A Modular Phone
by Tukan Das Follow @tdasAugust 28, 2016 No prospect is a one-channel individual. That is, they are not only using email, or Twitter, or LinkedIn, or the phone… chances are, they use all of those, and more, in their day-to-day lives. Prospects are multi-dimensional in their choice of channel and platform, jumping from a phone … Continue reading How to Combine Email, Phone, Social and Personal Connections to Engage Your Prospects
by Sabrina FerraioliAugust 14, 2016 Sometimes it seems that for every technological advance, there is a counter-force at work. Take the telephone. It’s a strategic tool for B2B lead follow-up, telemarketing and telesales. But with the ascendancy of voicemail and its handy helper Caller ID, it has become increasingly difficult to get a live prospect … Continue reading B2B Phone Sales Tips: Beating the Voicemail Gatekeeper
by Bryanna LarreaAugust 13, 2016 If you’ve ever worked in sales, you probably had to cold call prospects. And if you have ever had to cold call your prospects, you probably hated it. Those of us in sales are constantly looking for ways to work smarter instead of harder. With new technology emerging daily and … Continue reading 6 Ways to Generate Leads Without Picking Up the Phone
by Jeff Kalter July 25, 2016July 25, 2016 “Stop selling. Start helping.” — Zig Ziglar When you’re on the phone with a business prospect, you likely have a goal of creating a sales opportunity or making a sale. Since you have quotas to meet, it’s not surprising that you’re laser focused on selling. The only … Continue reading The Secrets to Engaging Business Buyers on the Phone
Integration with call intelligence provider means that Salesforce now offers details on calls from emails or websites, including automatic transcriptions of conversations. Barry Levine on May 19, 2016 Invoca today announced a native integration with Salesforce’s Marketing Cloud, making the phone channel a more complete member of this multi-channel environment. The addition by the … Continue reading Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud
