Heidi Daitch — August 19, 2019 — August 19, 2019 Using Your Phone as Your Wallet If you are a frequent Starbucks visitor, you may have been an early adopter of the Starbucks app and been quickly introduced to mobile payments, or the “pay with your phone in-store” concept, when it was launched in 2011. … Continue reading Are Mobile Payments Right for You? Stay Safe When Paying with Your Phone
New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with brands. Jennifer Cannon on July 17, 2019 Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer expectations are reflecting its impact. Findings from a recent survey … Continue reading Email and phone communications dominate conversational martech, but chat isn’t far behind
Zach Heller — March 8, 2019 Follow @zheller — March 8, 2019 The latest email stats are in, and the shift to mobile has only continued. The latest analyses show that 59% of all emails are opened on a mobile device. This number has been steadily rising over the last decade, up from just 25% … Continue reading 90% of Your Emails Are Being Opened on a Phone
From single cells to multichannel marketing. In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage, a price tag that translates to almost $10,000 of today’s dollars, and completely devoid of apps. It also had a 10-hour charge time that … Continue reading The evolution of phone marketing
Douglas Burdett — September 22, 2017 Follow @MarketingBook — September 22, 2017 For the sales profession, social media is the most important technological advancement since the telephone. Here’s how to get an unfair advantage. In Jeb Blount’s bestselling book, Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social … Continue reading Sales Prospecting Without Social Media Is Like Selling Without a Phone
The Hidden Persuader: Email Drives Consumers To The Phone by Ray Schultz , Columnist, July 28, 2017 A new Forrester study shows that customers who initiate a phone call spend more, convert faster and have a higher retention rate than those who don’t. It’s a great argument for having an inbound calling program. But as … Continue reading The Hidden Persuader: Email Drives Consumers To The Phone
Christie Huber — June 24, 2017 — June 24, 2017 Part of what makes advertising on Facebook so appealing is the wide range of targeting options for campaigns. Considering Facebook has robust user data on over 1.9 billion monthly users, the platform can help you pinpoint your ideal audience via an overwhelming number of targeting … Continue reading How to Improve Facebook Ad Targeting with Phone Call Insights
Katherine Buchholz — June 19, 2017 — June 19, 2017 As spending on display advertising skyrockets, marketers face tremendous pressure to prove and optimize their return on investment (ROI). Yet more and more are finding the secret weapon to success: the phone call. The low ROI marketers perceive with their display advertising is often tied … Continue reading Make Your Display ROI Soar: 5 Helpful Ways to Use Phone Calls
Alan Rita — April 16, 2017 — April 16, 2017 Phone security is, without any doubts, one of the most profitable industries to explore these days. The reason behind such statement goes alongside with the importance of data as a monetary value for any industry, not to mention latest trends in crime as cyber kidnappings, … Continue reading How Can Startups Make a Gig Out of the Phone Security Industry [Infographic]
Patrick Hogan — February 10, 2017 Follow @growtenfold— February 10, 2017 Patricia Fripp, award-winning speaker and sales presentation trainer, once said that “You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.” Such should be the mindset of businesses that are keen on success. Yes, you want … Continue reading How to Best Use Your CRM to Improve Phone Sales?
