Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences by Laurie Sullivan @lauriesullivan, March 23, 2023 Marketers need to better understand the willingness of people to give up data and what motivates them. Razorfish worked with GWI to develop an online survey that examines the privacy paradox surrounding consumers’ attitudes toward data privacy and how brands walk … Continue reading Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences
Tag Archives: Personalizing
5 Best Ideas For Personalizing Your Opt-in Popup Form
Thomas Griffin January 8, 2021 Opt-in popup forms have generally had a bad reputation because they were misused in the early days of the internet. And for good reason. Who wants to have popups forced on them as soon as they arrive on a web page? Many popup forms were also difficult to close and … Continue reading 5 Best Ideas For Personalizing Your Opt-in Popup Form
Personalizing UX: Why Zillow Group moved beyond AB testing
Zillow Group is embracing bandits testing to scale and improve its personalization outcomes. Ginny Marvin on April 22, 2019 Aaron Wreblewski, AI engineer at Zillow Group, discussed the company’s bandits testing work at MarTech Conference. Zillow Group faced a problem. The online real estate database company too many personalized user experience tests it wanted … Continue reading Personalizing UX: Why Zillow Group moved beyond AB testing
Personalizing customer experiences at scale
How human creativity and AI-based automation make a winning combination Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much more likely to buy from brands – both in-store and online – when offers are personalized. And it’s not just your brand … Continue reading Personalizing customer experiences at scale
Personalizing the eCommerce Shopping Experience for More Sales
Marc Sullivan — October 19, 2018 — October 19, 2018 We see it all the time… eCommerce website owners try to appeal to every single site visitor that lands on their pages. They attempt to get visitors to subscribe to a newsletter, engage with written content, or make a purchase. To the uninitiated, their decision … Continue reading Personalizing the eCommerce Shopping Experience for More Sales
The Value Behind Personalizing Connection Requests
Sarah Bentley — August 27, 2018 — August 27, 2018 ivke32 / Pixabay Networking on LinkedIn can be valuable, regardless of your occupation. For business professionals especially, making connections on LinkedIn can sometimes make or break you gaining a new client. Connecting with someone on LinkedIn can potentially be the first step in the marketing … Continue reading The Value Behind Personalizing Connection Requests
4 Use Cases for Personalizing Emails at Open Time
Katie Sweet — August 18, 2017 Follow @misskatiehrdy — August 18, 2017 According to the Radicati Group, 269 billion emails are sent and received every day. While there are certainly other channels marketers can use to reach customers, 72% of consumers indicate that they still prefer email as their main method of communication. And, of … Continue reading 4 Use Cases for Personalizing Emails at Open Time
Personalizing Web Sites, Ads Dominate Holiday Shopping Decisions
by Laurie Sullivan@lauriesullivan, November 4, 2016 Consumers anticipate doing more of their shopping through online channels this year, but marketers need to understand the personal and the emotional cross-channel purchase journey. Personalization is a driving factor for higher sales during the 2016 holiday shopping season. Of those surveyed, 31% of people participating in a survey … Continue reading Personalizing Web Sites, Ads Dominate Holiday Shopping Decisions
AI, Advertising’s Next Big Step In Personalizing Branded Videos
by Laurie Sullivan@lauriesullivan, October 5, 2016 Artificial intelligence software remains the foundation of most services and products that advertisers will see this year. While search became the first to demonstrate the power of AI and machine learning, it now shares the glory with video and other media. Google CEO Sundar Pichai said during a recent … Continue reading AI, Advertising’s Next Big Step In Personalizing Branded Videos
Your Guide To Personalizing Across Every Channel In 2017
by Denise Chan Follow @denisechan26August 13, 2016 Gartner’s 2017 predictions indicate that 87% of marketers expect customer experience to be their primary differentiator. And if you think of the experiences that stick out to you as a consumer, it’s probably when your favorite app notified you about an exclusive event in your area, or when … Continue reading Your Guide To Personalizing Across Every Channel In 2017
Random Posts on
10 Things That Make Your Online Presence Look Less Professional
5 Reasons A Small Business Blog Is A Necessity
How to Use Google’s Free Testing Tools to Improve Your Site
Ways Businesses Can Maximize Social Networking
3 Unique Ways to Establish Thought Leadership
The Social Media Career Path…or Lack Thereof
What If Your Favorite Brand Was Your Least Favorite Social Media Friend?
3 Ways to Consistently Provide Value to Your Email Contacts
Website Design Inspiration: 8 Sites to Spark Your Creativity
