Tag Archives: Personalization

How Intent Data Unlocks the True Potential of Email Personalization

Email Personalization

Jessie Coan — April 19, 2019 Follow @jessiecoan — April 19, 2019 Personalization is supposed to be your secret weapon to cut through inbox clutter and capture the attention of your target customers. All studies and statistics point to the benefits of moving from generic messaging to highly-relevant, custom-made emails: 33% of marketers say personalization … Continue reading How Intent Data Unlocks the True Potential of Email Personalization →

Study: Personalization Important To Young Retail Shoppers

Personalization

Study: Personalization Important To Young Retail Shoppers by Ray Schultz , April 17, 2019 Younger retail shoppers are driven more by personalization than older people, according to Consumer Shopping Habits—The Generation Gap, a study by BRP, sponsored by Manhattan Associates. They also are more attracted by a retailer’s technology. Of those ages 18-37, 65% want … Continue reading Study: Personalization Important To Young Retail Shoppers →

Leveraging RTB display to engage, nurture and convert audiences through personalization

Marketing Tools

With an omnichannel campaign focused on key metrics and an optimized bidding structure, RTB display can be a powerful tool in your advertising strategy. Chris Loretto on March 18, 2019  With a history dating back 25 years, the banner display ad is not only the oldest digital advertising platform: it’s also the most valuable — … Continue reading Leveraging RTB display to engage, nurture and convert audiences through personalization →

Planning for Personalization: Getting Your Strategy and Execution Right

Personalization

Katie Sweet — March 1, 2019 Follow @misskatiehrdy — March 1, 2019 Planning for any kind of business initiative can be difficult. You have a clear vision of your end goal, but what do you need to do to get there? Executing personalization in your organization is no different. Personalization can have a tremendous impact … Continue reading Planning for Personalization: Getting Your Strategy and Execution Right →

Why ARF thinks marketers should reconsider their personalization strategy

Marketing Tools

‘We’ve taken targeting too far in terms of effectiveness and ethics,’ says the CEO of the non-profit research org. Robin Kurzer on February 5, 2019  At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not … Continue reading Why ARF thinks marketers should reconsider their personalization strategy →

How to Improve Your Email Marketing With Personalization [Infographic]

Email Personalization

Shane Barker — December 7, 2018 Follow @shane_barker — December 7, 2018 Email marketing is one of the best ways to market your products. While you may be getting a good ROI from your email marketing campaigns, you can optimize them further. A great way to do this is by personalizing your email marketing campaigns. … Continue reading How to Improve Your Email Marketing With Personalization [Infographic] →

How Personalization Impacts A Brand’s Black Friday, Cyber Monday

Marketing Segmentation

How Personalization Impacts A Brand’s Black Friday, Cyber Monday by Laurie Sullivan , Staff Writer @lauriesullivan, (November 22, 2018) Like the jingle of bells on Santa’s sleigh, the message of personalizing the experience for consumers who visit a brand’s website or conduct a search on the Google and the Bing engines rings loud and clear.  Some … Continue reading How Personalization Impacts A Brand’s Black Friday, Cyber Monday →

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