Tag Archives: Personalization

Back to Basics: Personalization only adds value if you do it right

Personalization

While personalization can be tremendously valuable, it has to be relevant in your user’s journey. Laura Robinson on November 5, 2019 Everyone knows that in our digital economy, data is more valuable than oil. But it’s what you actually do with data that makes it so valuable. Personalizing your user’s experience can do wonders for … Continue reading Back to Basics: Personalization only adds value if you do it right →

The Framework That Will Help Craft Your Customer Engagement and Personalization Strategy

Customer Engagement

Brian Johnson — November 4, 2019 We all know that personalization makes a difference. At Christmastime, what makes you feel better, a gift from a loved one that was picked out perfectly for you or a regifted gift card? Personalization makes a difference. So it comes as no surprise that personalization makes a difference when … Continue reading The Framework That Will Help Craft Your Customer Engagement and Personalization Strategy →

Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle

Consumer Mamangement

Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization. David Dowhan on October 31, 2019 The proliferation of digital, content-driven devices and channels (mobile, smart TVs, social media, etc.) have reinforced a notion that consumers prefer, even expect, personalized experiences. New research says this notion may … Continue reading Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle →

Single-Use Coupons Key to Closing Personalization Loop

Loyalty Programs

Dan Slavin — October 11, 2019 Follow @codebroker Retailers who have been impacted with a growing number of inactive or lapsed customers can find answers on how to re-engage with them in a new personalization survey from CodeBroker. The coupon software provider surveyed 1,100 consumers across the United States and recently released the results. Topics … Continue reading Single-Use Coupons Key to Closing Personalization Loop →

Marketers want more data, analytics, tech for improved personalization [Study]

Marketing and Sales Relationship

According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email address is still the highest priority data to acquire. Jennifer Cannon on August 23, 2019 Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most … Continue reading Marketers want more data, analytics, tech for improved personalization [Study] →

Consumer study finds ‘personalization’ lowest on long list of retailer considerations

Consumer-Centric Marketing

Consumer behavior may not be what you think it is. Greg Sterling on May 31, 2019   A widely accepted idea among retail technology providers is: consumers crave personalization. However, in a new study, Deloitte finds that personalization is last on a relatively long list of factors that consumers consider when choosing a retailer. The … Continue reading Consumer study finds ‘personalization’ lowest on long list of retailer considerations →

Google bringing new Shopping experience with personalization, local and better checkout to U.S. next

Google Advertisement

Greg Sterling on May 14, 2019   In late March, Google rolled out a redesigned shopping destination in France. That turns out to have been a preview of the new global Google.com shopping experience being announced Tuesday at Google Marketing Live. Google Shopping originally launched as Froogle in 2002, then evolved into Google Product Search … Continue reading Google bringing new Shopping experience with personalization, local and better checkout to U.S. next →

Random Posts on