Zach Heller — November 2, 2018 Follow @zheller — November 2, 2018 The ultimate goal of personalization as it relates to marketing has always been to individualize selling at scale. That is, we should be able to use technology to have one-to-one conversations with the entire possible market for our products. In email, we have … Continue reading The New Rules of Email Personalization
An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here’s how you can ease the burden. Robin Kurzer on October 24, 2018 Personalization campaigns require content. Lots of it. So much, in fact, that earlier this month, Adobe released a study that showed that marketers are … Continue reading How marketers can produce content that keeps up with the pace of personalization
Businesses may need to invest more resources in content creation efforts. Robin Kurzer on October 4, 2018 As advertising and other brand communications get increasingly personalized, the demand for multiple iterations of content is growing at a rate that marketers are struggling to keep up with. And personalization without, well, personalized content just doesn’t … Continue reading Marketers struggle to keep up with content creation demand for their personalization efforts
Katherine Emley — August 2, 2018 — August 2, 2018 These days, personalization can no longer be considered a “nice to have.” It’s a requirement. As consumers come to desire — even expect — relevant experiences, companies today are tasked with keeping up. With this comes the understanding that digital marketing roadmaps will involve personalization … Continue reading How to Establish a Personalization Management Office in Your Organization
Can Personalization Get Beyond ‘Creepy’? by George Simpson , Featured Contributor, July 12, 2018 Another big agency just announced a new “audience targeting” platform that targets individuals across creative, media, CRM and other practice areas. The platform, “at its core, is personalized data combined from a number of sources…the [sum] of which enables agency teams … Continue reading Can Personalization Get Beyond ‘Creepy’?
Carine Alexis — July 6, 2018 — July 6, 2018 Customer data is the key to relevant marketing, and intelligent content is making personalization more accessible than it’s ever been. And while customers generally love to see content that’s tailored to them, there can be a huge disconnect is that content isn’t executed correctly. People … Continue reading How To Use Personalization Without Being A Creep
The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of. Jim Yu on June 15, 2018 Recently, I had the pleasure of presenting at SMX London on Supercharging your SEO with AI and thought I … Continue reading Supercharging your SEO with AI: Insights, automation and personalization
Darnelle O’Brien — June 9, 2018 Follow @thekissagency — June 9, 2018 kaboompics / Pixabay Why it’s time to get personal in the digital world With 24/7 access to products, services and new technology, brands are faced with the challenge of standing out in a crowded marketplace. The truth is, your customers are too smart … Continue reading Personalization in the Digital World
Katie Sweet — April 25, 2018 Follow @misskatiehrdy — April 25, 2018 Marketers have long dreamed about the possibility of communicating with customers and prospects at the individual level. But one-to-one communication isn’t achievable without technology that can collect, interpret and act on data in real time to select the most relevant experience for each … Continue reading 87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]
Katie Sweet — April 18, 2018 Follow @misskatiehrdy — April 18, 2018 At Evergage, we often talk about the importance of leveraging machine learning to create individualized experiences for e-commerce shoppers. This type of one-to-one communication is incredibly important for the reality of today’s world where consumers expect personalized experiences, but the importance of using … Continue reading 7 Segments Every E-Commerce Site Should Use for Personalization and Analysis
