Katie Sweet — April 4, 2018 Follow @misskatiehrdy — April 4, 2018 With so much buzz around “personalization” these days, it can be tough to find the best approach to actually getting started. How do you set your goals? Should you use rules or machine-learning algorithms? What data sources do you need? What channels should … Continue reading The Road to Successful Personalization [Infographic]
Amreen Bhujwala — March 28, 2018 — March 28, 2018 A lot goes into crafting the perfect subject line. The subject line of your email is one of the first impressions someone gets from your brand, especially when you’re sending them an email for the first time. After the ‘From’ name the subject line is … Continue reading 6 Ways to Use Personalization In Email Subject Lines for Better Open Rates
Katie Sweet — March 13, 2018 Follow @misskatiehrdy — March 13, 2018 rawpixel / Pixabay Marketers have often used personalization as a tactic to improve certain metrics. They may have included someone’s name in an email subject line as a tactic to improve email open rates. They may have served a pop-up as someone attempting … Continue reading Stop Thinking About Personalization Tactics and Start Thinking About Your Business Strategy
Nicole Blanckenberg — February 22, 2018 Follow @https://twitter.com/NicoleBlancken — February 22, 2018 One of the biggest eCommerce trends we will see this year is the shift to more personalization. When you look at the numbers, it’s hard to deny. Let’s look at the personalization stats: According to Accenture, 81% of consumers want brands to understand … Continue reading How to Cash in on eCommerce Personalization Trends
Jonny Butler — February 14, 2018 Follow @j2thesb — February 14, 2018 Marketing personalization isn’t personal and it never has been. It involves segmenting audiences through demographic, behavioral or affinity data and broadcasting messages relevant to these smaller segments and their actions. It’s not one-to-one, reactive or real-time. But Facebook Messenger is changing this. Facebook … Continue reading Facebook Messenger, Chatbots and The Personalization Opportunity
Katie Sweet — February 9, 2018 Follow @misskatiehrdy — February 9, 2018 Personalization is such a hot topic in the world of marketing these days. But personalization isn’t just another marketing buzzword — it’s a critical strategy for delivering a better experience for prospects and customers. Every person that visits your site, uses your app, … Continue reading The Importance of Personalization for Financial Services [Infographic]
Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns. Amy King on January 31, 2018 Location intelligence reveals a great deal about who we are. By observing the stores consumers visit, their areas of residence, … Continue reading How location data accuracy leads to stronger personalization
Suzy Dolan — January 25, 2018 — January 25, 2018 The digital marketing field is rapidly evolving, and marketing professionals need to stay up to date on the latest trends, best practices and tools in order to do their jobs effectively. Personalization has quickly become top-of-mind for B2B and B2C marketers alike because it allows … Continue reading Personalization Trends: What’s Hot, What’s Not?
In the age of the hyperconnected consumer, delivering a personalized experience is key. Columnist Andy Betts shares three ways to engage and resonate with your audience. Andy Betts on January 24, 2018 We are entering a new year in martech where organizational metrics of success will increasingly be aligned with customer success metrics. In … Continue reading A new era of personalization: The hyperconnected customer experience
Dear Marketers, Data Alone Cannot Cure Your Personalization Problems by Eric Porres , (January 16, 2018) In a recent survey of our Fortune 500 customers, we asked them to rank their most common data challenges. Integrating multiple data sources was the top result, with analyzing data to draw insights and acting on the data tied … Continue reading Dear Marketers, Data Alone Cannot Cure Your Personalization Problems
