Karl Sakas — April 30, 2019 Follow @KarlSakas — April 30, 2019 Maximize or an Optimize: What’s your Growth Personality type? Are you a Maximizer or an Optimizer? Your preferred Growth Personality Type impacts your agency’s growth, recruiting, profits, and quality of life. Maximize is about raw return, about getting maximum revenues and profits. Optimize … Continue reading Maximize vs. Optimize: What’s Your Growth Personality Type?
Melissa Ingold — March 6, 2019 Follow @timefreedombiz — March 6, 2019 Free-Photos / Pixabay I have a colleague who runs a wildly popular blog, teaches online classes, and somehow manages to travel for about three months out of every year. That’s right, friends, three months. Clearly, this woman has access to some closely guarded … Continue reading How to Make the Most of Your Time-Management Personality
Add to your brand’s charisma by actively listening to what your customers care about, demonstrate how you add value to them and create stories that resonate on an emotional level. Learn how it’s done. Allen Martinez on January 23, 2019 Data, facts, and logic make it easier to measure, predict and understand. It’s all … Continue reading How to be charismatic: Marketing with charm, heart and personality
Ingrid Catlin — January 15, 2019 Follow @blueingy — January 15, 2019 PublicDomainPictures / Pixabay When it comes to the incentives that motivate us to work harder, we tend to respond differently based on our personalities. Sure, most of us greatly appreciate a generous bonus, commission or restaurant gift card in response to our achievements. … Continue reading Matching Incentive Promotions to Partner Personality Types
Ivan Ivanov — September 28, 2017 — September 28, 2017 We’ve recently discussed the bigger picture on Instagram and how to properly entice your audience through visual media. And achieving consistency throughout your content is one of the most important things for a brand regardless of the social media platform. However, there’s another aspect to … Continue reading How to Build a Brand Personality That Resonates on Instagram
Graham Jones — June 8, 2017 Follow @grahamjones— June 8, 2017 StartupStockPhotos / Pixabay When you land on a web page you instantly see what type of website is being presented. You will notice, within fractions of a second, whether it is serious, or fun. You can see whether it is simple or complex. You … Continue reading Is Your Website Personality Attractive Enough?
Personal Branding Blog — May 24, 2017 — May 24, 2017 It’s not a new phenomenon. Psychological tests have been used in employee selection processes since World War I. Determining how to reduce turnover, increase productivity and more accurately predict employee performance has been and remains a goal of nearly every organization. Due to its … Continue reading Do Personality Tests Lead to Better Hiring Decisions?
Katherine A. Sliter — February 14, 2017 — February 14, 2017 Within the talent management community, there is often the perception that having more of a desirable personality trait is always better. After all, if friendly, conscientious individuals do well in a particular role, shouldn’t extra friendly and extra conscientious individuals do extra-extra well? To … Continue reading Personality: Can You Have Too Much of a Good Thing?
Chandra Clarke — November 16, 2016 Follow @Scribendi_Inc— November 16, 2016 Blogging began as a way for people to express themselves—a type of public journal in which they could record and share their thoughts and ideas. However, the medium has expanded, and blogging can now take endless forms, from being a personal diary to a … Continue reading Giving Your Blog a Personality: How to Develop a Unique and Consistent Voice
Andrew Dalglish — November 3, 2016 Follow @circle_research— November 3, 2016 Most brands have a set of human traits associated with them – a brand personality. In B2B markets brand personality is an especially important concept as ‘corporate fit’ is often an important consideration for B2B buyers – “are these people on my wavelength and … Continue reading Understanding Brand Personality through Projective Techniques
