Liz Kislik — September 4, 2019 Follow @lizkislik — September 4, 2019 When an opinion piece that was skeptical about personality tests appeared in the New York Times recently, I knew I was going to have to write about it, and hoped it wouldn’t be too painful. I don’t like junk science. I accept the … Continue reading Why I Think Discredited Personality Assessments Have Value
Domenica D’Ottavio — July 31, 2019 Follow @heydomenica — July 31, 2019 What public personality traits do top female marketers share? To be a marketer, you need to be smart, creative, analytical, and strategic. To be a top public marketer—someone with an authoritative public persona and large, loyal following—you need another set of traits. You … Continue reading What Public Personality Traits Do Top Female Marketers Share?
Denise Allen — July 3, 2019 — July 3, 2019 When searching for candidates for a job role, it can be very easy to only focus on the qualifications and experience they state on their CV and not take into account their personality and how they may fit into your company. After all, there is … Continue reading Why Hiring For Personality is as Essential as Experience
Keira Koscumb — May 31, 2019 — May 31, 2019 Do you often look at brands online and wish you could replicate their style of communication? Do your competitors’ beefy digital marketing stats make you feel anxious your company is missing some secret ingredient for success? It doesn’t matter what your company sells, creating a … Continue reading Your Digital Marketing Strategy Starts with a Great Brand Personality
Karl Sakas — April 30, 2019 Follow @KarlSakas — April 30, 2019 Maximize or an Optimize: What’s your Growth Personality type? Are you a Maximizer or an Optimizer? Your preferred Growth Personality Type impacts your agency’s growth, recruiting, profits, and quality of life. Maximize is about raw return, about getting maximum revenues and profits. Optimize … Continue reading Maximize vs. Optimize: What’s Your Growth Personality Type?
Melissa Ingold — March 6, 2019 Follow @timefreedombiz — March 6, 2019 Free-Photos / Pixabay I have a colleague who runs a wildly popular blog, teaches online classes, and somehow manages to travel for about three months out of every year. That’s right, friends, three months. Clearly, this woman has access to some closely guarded … Continue reading How to Make the Most of Your Time-Management Personality
Add to your brand’s charisma by actively listening to what your customers care about, demonstrate how you add value to them and create stories that resonate on an emotional level. Learn how it’s done. Allen Martinez on January 23, 2019 Data, facts, and logic make it easier to measure, predict and understand. It’s all … Continue reading How to be charismatic: Marketing with charm, heart and personality
Ingrid Catlin — January 15, 2019 Follow @blueingy — January 15, 2019 PublicDomainPictures / Pixabay When it comes to the incentives that motivate us to work harder, we tend to respond differently based on our personalities. Sure, most of us greatly appreciate a generous bonus, commission or restaurant gift card in response to our achievements. … Continue reading Matching Incentive Promotions to Partner Personality Types
Ivan Ivanov — September 28, 2017 — September 28, 2017 We’ve recently discussed the bigger picture on Instagram and how to properly entice your audience through visual media. And achieving consistency throughout your content is one of the most important things for a brand regardless of the social media platform. However, there’s another aspect to … Continue reading How to Build a Brand Personality That Resonates on Instagram
Graham Jones — June 8, 2017 Follow @grahamjones— June 8, 2017 StartupStockPhotos / Pixabay When you land on a web page you instantly see what type of website is being presented. You will notice, within fractions of a second, whether it is serious, or fun. You can see whether it is simple or complex. You … Continue reading Is Your Website Personality Attractive Enough?