By Jose Ucar February 03, 2024 When it comes to communication, there are three effective strategies that can help you influence people and create a positive shift in their perspectives and actions: 1) The conveyor: this involves directing and telling people what to do, providing clear instructions and guidance to achieve desired outcomes. 2) … Continue reading This personality type can help create a healthy workplace culture
By Clint Rainey October 19, 2023 Ask business experts what qualities they believe successful startup founders possess, and there’s a number and metric for everybody: It’s three personality traits and four types of founders, or it’s the Big Five traits, or maybe six successful traits, or it’s seven, with seven personality types—on up to … Continue reading Computer scientists have predicted whether your startup will fail based on your personality
Learn the benefits of AI personality profiling, from reaching a wider audience to honing in on what your audience values most. Scott Gillum on September 21, 2023 Every day we form impressions of the people we meet. We assess their trustworthiness, credibility and level of friendliness based on our interactions. In business, we often assess … Continue reading How to use AI personality profiling for B2B engagement
By Heather Hartnett April 08, 2022 Research shows that 76% of organizations with more than 100 employees rely on assessment tools such as aptitude and personality tests for external hiring, and that figure is expected to increase in the coming years. Employers may reach for personality tests for a variety of reasons. For some, … Continue reading 3 personality tests and how you can use them in the workplace
Try these steps before giving up on disengaged and inactive email recipients. Kath Pay on December 9, 2021 Email marketing is better than ever, but there’s one problem that just won’t go away – inactive customers. If you’re like many of the email marketers I’ve worked with, you try everything: You dig into your analytics … Continue reading Design emails for 4 personality types to win back customers
Stacy Lee August 5, 2021 In one of the findings gathered from surveyed employees, G2 shared that 43% of them sought job opportunities elsewhere due to the company culture. That is an alarming rate that can cost almost half of your workforce! That is why it’s necessary to find people who match your company culture, … Continue reading How to Integrate Personality Tests Into the Recruitment Process
Liz Kislik — September 4, 2019 Follow @lizkislik — September 4, 2019 When an opinion piece that was skeptical about personality tests appeared in the New York Times recently, I knew I was going to have to write about it, and hoped it wouldn’t be too painful. I don’t like junk science. I accept the … Continue reading Why I Think Discredited Personality Assessments Have Value
Domenica D’Ottavio — July 31, 2019 Follow @heydomenica — July 31, 2019 What public personality traits do top female marketers share? To be a marketer, you need to be smart, creative, analytical, and strategic. To be a top public marketer—someone with an authoritative public persona and large, loyal following—you need another set of traits. You … Continue reading What Public Personality Traits Do Top Female Marketers Share?
Denise Allen — July 3, 2019 — July 3, 2019 When searching for candidates for a job role, it can be very easy to only focus on the qualifications and experience they state on their CV and not take into account their personality and how they may fit into your company. After all, there is … Continue reading Why Hiring For Personality is as Essential as Experience
Keira Koscumb — May 31, 2019 — May 31, 2019 Do you often look at brands online and wish you could replicate their style of communication? Do your competitors’ beefy digital marketing stats make you feel anxious your company is missing some secret ingredient for success? It doesn’t matter what your company sells, creating a … Continue reading Your Digital Marketing Strategy Starts with a Great Brand Personality
