December 27, 2024 How to use your personality type to set New Year’s resolutions you can actually achieve If you’ve got one of these personality traits, here’s how to create a successful resolution. BY Art Markman When you think about it, a New Year’s resolution is actually a pretty drastic step to take in the quest … Continue reading How to use your personality type to set New Year’s resolutions you can actually achieve
Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success. Scott Gillum on December 5, 2024 “You’re damned if you do and damned if you don’t.” This expression applies when trying to create and execute personalized campaigns. If you go too deep into understanding prospects’ or customers’ … Continue reading Why personality data is key to scalable B2B marketing
August 15, 2024 Personality tests might be derailing your leaders There’s a surge in organizations turning to personality tests to assess and develop leadership. Although they can reveal crucial insight, they can just as easily be misused. BY Matt Paese “I honestly don’t know how I became this person.” This anguished remark came as a newly … Continue reading Personality tests might be derailing your leaders
August 02, 2024 How to tell if you are a personality hire On social media, workers are dividing themselves into ‘technical hires’ and ‘personality hires.’ Which one are you? BY Henry Chandonnet Hiring managers are looking for many things in future employees: practical skills, efficient work ethic, a goal-oriented mindset. But for some, personality defines a … Continue reading How to tell if you are a personality hire
By Jose Ucar February 03, 2024 When it comes to communication, there are three effective strategies that can help you influence people and create a positive shift in their perspectives and actions: 1) The conveyor: this involves directing and telling people what to do, providing clear instructions and guidance to achieve desired outcomes. 2) … Continue reading This personality type can help create a healthy workplace culture
By Clint Rainey October 19, 2023 Ask business experts what qualities they believe successful startup founders possess, and there’s a number and metric for everybody: It’s three personality traits and four types of founders, or it’s the Big Five traits, or maybe six successful traits, or it’s seven, with seven personality types—on up to … Continue reading Computer scientists have predicted whether your startup will fail based on your personality
Learn the benefits of AI personality profiling, from reaching a wider audience to honing in on what your audience values most. Scott Gillum on September 21, 2023 Every day we form impressions of the people we meet. We assess their trustworthiness, credibility and level of friendliness based on our interactions. In business, we often assess … Continue reading How to use AI personality profiling for B2B engagement
By Heather Hartnett April 08, 2022 Research shows that 76% of organizations with more than 100 employees rely on assessment tools such as aptitude and personality tests for external hiring, and that figure is expected to increase in the coming years. Employers may reach for personality tests for a variety of reasons. For some, … Continue reading 3 personality tests and how you can use them in the workplace
Try these steps before giving up on disengaged and inactive email recipients. Kath Pay on December 9, 2021 Email marketing is better than ever, but there’s one problem that just won’t go away – inactive customers. If you’re like many of the email marketers I’ve worked with, you try everything: You dig into your analytics … Continue reading Design emails for 4 personality types to win back customers
Stacy Lee August 5, 2021 In one of the findings gathered from surveyed employees, G2 shared that 43% of them sought job opportunities elsewhere due to the company culture. That is an alarming rate that can cost almost half of your workforce! That is why it’s necessary to find people who match your company culture, … Continue reading How to Integrate Personality Tests Into the Recruitment Process
