Graham Jones — June 8, 2017 Follow @grahamjones— June 8, 2017 StartupStockPhotos / Pixabay When you land on a web page you instantly see what type of website is being presented. You will notice, within fractions of a second, whether it is serious, or fun. You can see whether it is simple or complex. You … Continue reading Is Your Website Personality Attractive Enough?
Personal Branding Blog — May 24, 2017 — May 24, 2017 It’s not a new phenomenon. Psychological tests have been used in employee selection processes since World War I. Determining how to reduce turnover, increase productivity and more accurately predict employee performance has been and remains a goal of nearly every organization. Due to its … Continue reading Do Personality Tests Lead to Better Hiring Decisions?
Katherine A. Sliter — February 14, 2017 — February 14, 2017 Within the talent management community, there is often the perception that having more of a desirable personality trait is always better. After all, if friendly, conscientious individuals do well in a particular role, shouldn’t extra friendly and extra conscientious individuals do extra-extra well? To … Continue reading Personality: Can You Have Too Much of a Good Thing?
Chandra Clarke — November 16, 2016 Follow @Scribendi_Inc— November 16, 2016 Blogging began as a way for people to express themselves—a type of public journal in which they could record and share their thoughts and ideas. However, the medium has expanded, and blogging can now take endless forms, from being a personal diary to a … Continue reading Giving Your Blog a Personality: How to Develop a Unique and Consistent Voice
Andrew Dalglish — November 3, 2016 Follow @circle_research— November 3, 2016 Most brands have a set of human traits associated with them – a brand personality. In B2B markets brand personality is an especially important concept as ‘corporate fit’ is often an important consideration for B2B buyers – “are these people on my wavelength and … Continue reading Understanding Brand Personality through Projective Techniques
by Brandon Gains Follow @brandongainsOctober 2, 2016 Imagine you’re at a party and this party represents all of your target customers. As with any party, some people are talking in a large group in the center of the room while some chat in small groups of two or three around the outside. You’re witnessing the … Continue reading Intro to Myers-Briggs Personality Types
by Angela Hausman, PhD Follow @MarketingLetterSeptember 6, 2016 Academics teach the concept of segmentation based on consumer personality traits, lifestyles, and motivations, yet marketers are less likely to use so-called psychographics to create target markets (or consumer personas) in a meaningful way. In today’s discussion, we’ll talk about: how marketers segment markets based on consumer … Continue reading Consumer Personality Segmentation in Digital Marketing
by Paula Warden June 21, 2016June 21, 2016 Take some time to socialize. You’ve said it. I’ve heard it. “I just don’t have time to post to social media for my business”. Sure you do. You just, well, think about it too much.Yes. You should have that one specific person in your office that … Continue reading How Personality Adds Value to Your Social Media Strategy
by Personal Branding Blog April 8, 2016April 8, 2016 Searching for a job — including studying and preparing for a job — can be a difficult task. For every person who has known they wanted to be a fireman or nurse since they were five years old, there are many more who need help honing … Continue reading How to Use Personality Tests in Your Job Search
by Tracey Wallace February 5, 2016 Follow @tracewallFebruary 5, 2016 You’ve already heard it: inbound marketing can drive serious web traffic, additional sales and customer loyalty for your growing business. But effectively implementing a content marketing team and strategy isn’t as easy as simply hiring a writer. Every post your brand publishes is a reflection … Continue reading 5 Things Every Retailer Should Blog About to Build Customer Loyalty and Brand Personality
