Laurie Sullivan @lauriesullivan, (June 12, 2015) A research paper that recently resurfaced, penned by Saikat Guha, senior scientist at Raytheon BBN Technologies and a partner at Microsoft Research, investigates the possibility of running Web ads from local host computers. The research outlines his plan to reduce costs and improve privacy, as well as remove the … Continue reading What If Brands Could Serve Ads From A Personal Computer?
Brent PohlmanJune 9, 2015 Today, everyone spends time on their smartphone. Whether its checking email, news or our favorite social media site. When we go to share information, we talk in phrases just like everyone else. You don’t have to look any further than people saying Happy Birthday on your Facebook Page. How many people … Continue reading Make it Personal
Michael CohnMay 21, 2015 It is pretty common knowledge that LinkedIn (as well as the other social media channels) has many capabilities and once you get to know how to leverage all (or most) of its tools, it will help you to bring your business to the next level. However, what you may not realize … Continue reading LinkedIn’s Personal Touch Increases ROI
Denny McCorkleMay 17, 2015 Even students born into a daily use of their personal Facebook discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and a career focused strategy. It is that time again. Skiing at Arapahoe Basin has turned slushy. The Colorado Rockies have returned … Continue reading Millennials Share For Personal Branding
Amanda ClarkMay 14, 2015 It goes without saying that your resume will certainly be somewhat personal in nature because it is about your background and experiences. Your training, accomplishments, and activities will not be the same as anyone else’s; these things are unique to you. But there are different levels of personal. You want the … Continue reading How Personal Should Your Resume Be?
Arik HansonMay 14, 2015 A few weeks ago, on the Talking Points podcast, Kevin Hunt and I discussed a guest post over on Mark Schaefer’s blog about the demise of blogging–or, as the author titled it, “Why the economics of blogging are diminishing.” In the article, the author talks about how blogging worked 5-6 years … Continue reading Personal Blogging in PR Ain’t Dead — Not By a Long Shot
Mladen KresicMay 6, 2015 Effective, persuasive communication is fundamental to building winning deals. When you are understood and believed, you greatly increase your chances of gaining leverage and having your value argument accepted by the other side. However, we make a mistake if our communication doesn’t recognize two kinds of value: Company value to the … Continue reading To Win the Deal, Add Personal Value to Your Negotiation Strategy
Who has more data about Internet users than Google? The stores these folks do business with, columnist Daniel Cristo notes. And those companies may be about to share it with the search giant. Daniel Cristo on April 28, 2015 Recently, the Wall Street Journal reported that Google is in talks with advertisers on a new … Continue reading Google Gets Personal: Will Potential New Ad Service Boost Personalized Results? (DD)
Bill WebsterApril 26, 2015 One of the keys to unlock doors to success is good and adequate exposure. LinkedIn is a leading networking resource for personal brands, and is now a great warm lead generator as well. But then, how would you be able to get the maximum benefits from it? A very informative article, … Continue reading Dynamic LinkedIn Techniques to Promote Your Personal Brand
Manal BouchacraApril 22, 2015 As Meerkat and Periscope get into their never ending tight race, we sit back and look at how social marketers can use mobile live-streaming apps to take their strategies to the next level. Marketing has transitioned from paper and media to the web, in the form of carefully studied text. How … Continue reading 10 Reasons to Get Personal With Meerkat and Periscope in Your Social Media Strategy
