Tag Archives: Person

One Person, Multiple Devices And Channels

by Harvey Chipkin, Columnist, December 19, 2016 When two people visit Amazon’s website, they get two different experiences based on their past histories with the retailer. This “Amazon effect” has changed consumer expectations, and puts pressure on travel suppliers to deliver personalization and relevance at every touchpoint. Imagine the following examples: A traveler is on … Continue reading One Person, Multiple Devices And Channels

10 Empowering Stats Every Person In Sales Should Know [Infographic]

Andrew Gazdecki — December 16, 2016 Follow @biznessapps— December 16, 2016 Sales can easily breed complacency if you are not careful—especially when you get into a routine and deal with primarily with a stable and regular client base. But the slightest shakeup in a company can send you scrambling to keep your clients. Here are … Continue reading 10 Empowering Stats Every Person In Sales Should Know [Infographic]

How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t!

by Lydia Vogtner July 20, 2016 Follow @LydiaMarketingJuly 20, 2016 There are many things to consider if you want to meet a marketing metric goal. One is the staffing model. It should be considered carefully and designed with the strategy and expected workload in mind. Why? Regardless of whether you outsource or hire, many people … Continue reading How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t!

Why Every Person at Your Company is a Product Person

by Kyle Wong May 1, 2016 Follow @kwong47May 1, 2016 Similar to most SaaS businesses, our company used to be broken up into two factions: the Business team and the Product team. It remained that way until I had a conversation with Brenda Van Camp, CMO-turned-entrepreneur, who shared her observation that many young companies (especially … Continue reading Why Every Person at Your Company is a Product Person

Need To Give Feedback To A Difficult Person? Here’s How

Eleanor ShakibaOctober 13, 2015 Tears, shouting or rambling justifications for their behaviour. These are the top three defensive behaviours you’re likely to encounter when giving performance feedback to difficult people. No doubt you want to avoid triggering these behaviours. Perhaps you’re wondering how to give feedback successfully. One useful idea to keep in mind whenever … Continue reading Need To Give Feedback To A Difficult Person? Here’s How

The One Person You’re Not Paying Enough Attention to At Work

Joel DolisySeptember 11, 2015 Understanding the business value IT professionals bring and a call to celebrate IT Professionals Day Imagine the world without technology—void of computers, the Internet and smartphones. I know, it’s difficult to do. Technology not only plays an enormous role in the way we live, communicate and interact with each other on … Continue reading The One Person You’re Not Paying Enough Attention to At Work

Consumers Tell All: Should The Person Delivering Your Packages Wear a Uniform? [Infographic]

Harry WhitehouseAugust 25, 2015 When most people receive a package, they might wonder what’s in the box. But it turns out there’s another question that is important to consumers: what is the delivery person wearing? Delivery people (or couriers) from traditional shipping carriers (FedEx, UPS and USPS) wear uniforms, but this is not always the … Continue reading Consumers Tell All: Should The Person Delivering Your Packages Wear a Uniform? [Infographic]

5 Steps To Get Past ATS And Get Your Resume In Front Of A Live Person

Virginia FrancoAugust 19, 2015 Much has been written about Applicant Tracking Systems used by large companies to manage job openings. While no doubt these systems are necessary to screen thousands of applicants, their propensity for error is perhaps one of the larger frustrations faced by job seekers. At some point in the job process, most … Continue reading 5 Steps To Get Past ATS And Get Your Resume In Front Of A Live Person