Tag Archives: Person

Vintage Italia’s CMO credits his father with being the most influential person in his career

Get to know Vintage Italia’s CMO, Adam Cohen. Amy Gesenhues on July 7, 2017   As the CMO for Vintage Italia, Adam Cohen oversees marketing, strategic partnerships and events for the brand’s Pasta Chips and Pasta Bow Ties product lines. His latest marketing initiative is a collaboration between Vintage Italia’s Pasta Bow Ties and Tipsy … Continue reading Vintage Italia’s CMO credits his father with being the most influential person in his career

Why Virtual Leadership Is Different From Leading In Person

Darleen DeRosa — June 5, 2017 Follow @onpoint_llc— June 5, 2017 Business and talent acquisition leaders are increasingly using flexible work options to attract the best and brightest talent. Over one-third of business leaders (34 percent) expect 50 percent of their full-time staff will be working virtually by the year 2020. The massive growth of … Continue reading Why Virtual Leadership Is Different From Leading In Person

One Person, Multiple Devices And Channels

by Harvey Chipkin, Columnist, December 19, 2016 When two people visit Amazon’s website, they get two different experiences based on their past histories with the retailer. This “Amazon effect” has changed consumer expectations, and puts pressure on travel suppliers to deliver personalization and relevance at every touchpoint. Imagine the following examples: A traveler is on … Continue reading One Person, Multiple Devices And Channels

10 Empowering Stats Every Person In Sales Should Know [Infographic]

Andrew Gazdecki — December 16, 2016 Follow @biznessapps— December 16, 2016 Sales can easily breed complacency if you are not careful—especially when you get into a routine and deal with primarily with a stable and regular client base. But the slightest shakeup in a company can send you scrambling to keep your clients. Here are … Continue reading 10 Empowering Stats Every Person In Sales Should Know [Infographic]

How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t!

by Lydia Vogtner July 20, 2016 Follow @LydiaMarketingJuly 20, 2016 There are many things to consider if you want to meet a marketing metric goal. One is the staffing model. It should be considered carefully and designed with the strategy and expected workload in mind. Why? Regardless of whether you outsource or hire, many people … Continue reading How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t!