Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning by Colin Kirkland , March 2, 2023 Wunderkind — a performance marketing engine and behavioral marketing firm that helps brands including Fender, Rag & Bone, Refinery29 and Sonos target website visitors with emails and texts — has raised $76 million in a Series … Continue reading Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning
Performance Art Selects Sprouse As Creative Director by Fern Siegel , February 24, 2023 Performance Art, Interpublic Group’s (IPG) data-driven creative agency, named Alex Sprouse to Group Creative Director for the agency’s New York office. Previously, Sprouse was creative director at BBH USA, where he helped shape the “Shop With Google” platform. Prior to … Continue reading Performance Art Selects Sprouse As Creative Director
Do Super Bowl Ads Drive Performance? by Laurie Sullivan @lauriesullivan, February 2, 2023 How effective are Super Bowl ads at driving performance? Global omnichannel communication company Mitto wanted to know, so it surveyed 1,000 U.S. residents ages 18 and older through Pollfish in January and found 52% thought a Super Bowl ad would be a … Continue reading Do Super Bowl Ads Drive Performance?
Roberto Baldwin @strngwys The Kia EV6 is an outstanding EV based on the Hyundai Motor Group’s E-GMP architecture. One of the more impressive elements of the crossover is that it charges at 240kW at compatible DC fast charging stations. That’s quicker than offerings from Mercedes, Volkswagen, BMW and Ford, and it means less time at … Continue reading Kia’s EV6 GT crams performance into a great EV
2023 Trends In Search Marketing And Performance From Your Peers by Laurie Sullivan , Staff Writer @lauriesullivan, December 30, 2022 Any attempts at clairvoyance are futile when it comes to trying to predict the future of advertising, but it’s interesting to get a glimpse of what industry executives think. It’s impossible to precisely predict the path of … Continue reading 2023 Trends In Search Marketing And Performance From Your Peers
Jessica Conditt @JessConditt The Callisto Protocol is beautiful. Please keep this fact in mind while consuming the numerous criticisms that follow in this review. When I mention how imprecise the mechanics are during horde combat, know that the ensuing death screens are pristine. As I talk about my protagonist stalling at the base of a … Continue reading ‘The Callisto Protocol’ patch attempts to address PC performance issues
Segmenting your customers is critical to your success. Comarch on December 20, 2022 Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying … Continue reading Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch
Mercedes’ EQS sets the bar for luxury EVsThe German automaker created an S-Class EV that’s not quite an S-Class. Roberto Baldwin|@strngwys The need to electrify its lineup could have resulted in Mercedes tossing an EV powertrain in its S-Class. Instead, it made the correct decision to create an EV-specific vehicle, the EQS. With nearly … Continue reading Mercedes’ new EV innovation is a paywall on your car’s performance
WFA Agencies Comfortable Pushing Back On Performance Evaluations by Steve McClellan @mp_mcclellan, December 1, 2022 Clients may pay the bills, but a new report from the World Federation of Advertisers (WFA) indicates that agencies feel more comfortable than in past years sharing honest criticism with the brands that pay them when it comes to measuring … Continue reading WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations
A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app. Kim Davis on November 30, 2022 Channel99 launches today with a free mobile app and the promise of a full platform offering in the New Year. It aims to provide technology that can … Continue reading Channel99 will help marketers measure the performance of channels and vendors
