Learn how to build and test hypotheses to bolster a scientific approach to performance testing. Jeanne Jennings on January 2, 2025 There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is helpful with this, of course, but it’s non-technical expertise that really makes a difference. I … Continue reading Applying scientific method to performance
Google’s Fix For Search Monopoly: Choice, Performance Driven By Curiosity by Laurie Sullivan , Staff Writer @lauriesullivan, December 23, 2024 Humans are curious. Their longing to question, speculate and doubt has made search and advertising much more difficult to accomplish successfully. Sometimes it is preference, and other times it is bias. Will we see a Google … Continue reading Google’s Fix For Search Monopoly: Choice, Performance Driven By Curiosity
Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals. Mike Ruff on November 20, 2024 It’s performance review season again. This is meant to be a time of introspection and improvement, but for many, it’s also a time of high anxiety and stress. Data-driven marketers can … Continue reading How marketing data can make your performance review go from stress to success
Advertisers, Creators Raise Performance Across YouTube, Reddit by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2024 Appealing to users who want something new to engage with across social, search and connected TV has become a challenge, but not when taking the approach of thinking like a “human first and then a brand.” Here are some … Continue reading Advertisers, Creators Raise Performance Across YouTube, Reddit
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Selecting the right MPM platform to launch a new product. MarTechBot on November 11, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based … Continue reading Picking a marketing performance management platform: Best of the MarTechBot
Future Of AI Performance Ads Seen In Humanoids by Laurie Sullivan , Staff Writer @lauriesullivan, November 7, 2024 Adaptive learning has been around for years, but now this technology is seen in multimodal robotics. It appears that a similar technology is being integrated into AI agents and advertising at companies like Google and Microsoft. However, companies … Continue reading Future Of AI Performance Ads Seen In Humanoids
Organic search insights go beyond keywords. Use them to uncover consumer needs, tailor messaging and enhance marketing across channels. Dave Minifie on October 31, 2024 Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason. … Continue reading How search analytics can tailor messaging and maximize performance
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Top ways to improve marketing operations. MarTechBot on October 14, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Improving marketing operations performance: Best of the MarTechBot
New tools on the visual discovery platform allow advertisers to cut down on inputs and measure campaign success. Chris Wood on October 2, 2024 This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. The new offering aims to optimize targeting to Pinterest users and … Continue reading Pinterest introduces Performance+ ad campaign suite
Google is also testing a new “Promotions” feature for App Campaigns that can create event-driven promotions tailored for mobile users. Anu Adegbola on September 4, 2024 Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers … Continue reading Google Ads unveils advanced performance planner for YouTube campaigns
