Tag Archives: Performance

CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance

Surveys

CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance by Laurie Sullivan  @lauriesullivan, September 17, 2020 Brands are putting more resources toward earned media. Digital content is making the greatest impact on buying decisions and how they feel about brands because people are hunkered down at home … Continue reading CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance →

3 Ways to Use LinkedIn Website Demographics for Better Ad Performance

LinkedIn Utilization

Michelle Morgan September 7, 2020 Any time you can get more insights about your target audience on an ad platform, it’s a good thing. There’s never such a thing as too much info. And from what I can tell, one of the best insights tools out there is widely underutilized. LinkedIn Website Demographics. This feature … Continue reading 3 Ways to Use LinkedIn Website Demographics for Better Ad Performance →

How Jack Daniel’s Parent Brown-Forman Proves Content Performance

Content Optimization

How Jack Daniel’s Parent Brown-Forman Proves Content Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2020 Brown-Forman, the holding company for Jack Daniel’s and dozens of spirit brands, has been working with Tenovos since April to tell stories, connect its brands with consumers, and measure the performance of campaigns. “About 2,400 users globally have … Continue reading How Jack Daniel’s Parent Brown-Forman Proves Content Performance →

How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology

Skills Management

How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology by Justin DeBrabant , Op-Ed Contributor, August 11, 2020 The COVID-19  crisis has hit “fast forward” on business trends that were already in motion before the crisis hit. The results? While some companies have pivoted to handle changes to their business and operations, … Continue reading How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology →

What to Say in Call Center Performance Reviews: How to Use Agent Strengths to Inspire Better Performance During your Development Conversations

Call Center Management

Veronica Krieg — June 16, 2020 Companies who strategically invest in employee development see 11% higher profit than those who don’t. And, they’re 2x more likely to keep employees in their seats. Investing in your employees brings clear and quantifiable returns – we’ve said it before, and we’ll say it again. And again. (And probably … Continue reading What to Say in Call Center Performance Reviews: How to Use Agent Strengths to Inspire Better Performance During your Development Conversations →

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