Tag Archives: Performance

Giide Turns Interactive Audio Into Performance Marketing

Performance Optimization

Giide Turns Interactive Audio Into Performance Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2022 Allison Kent-Smith, CEO and co-founder of Giide, describes the company as an interactive audio unit — one that does not remain still. As the audio plays, the visual continues to scroll through slides, keeping the attention of the viewer. … Continue reading Giide Turns Interactive Audio Into Performance Marketing →

Digital marketing’s contribution to company performance rated as down significantly

Digital Marketing Skills

The 11% drop can be attributed to higher expectations and more advanced attribution analyses. Constantine von Hoffman on April 28, 2022 Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report.  Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to … Continue reading Digital marketing’s contribution to company performance rated as down significantly →

Visably Details How To Measure Brand Performance In Search With These Metrics

Branding Engagement

Visably Details How To Measure Brand Performance In Search With These Metrics by Laurie Sullivan , Staff Writer @lauriesullivan, March 18, 2022 Customers are more likely to learn about and make a purchase decision about a brand on a third-party website. How do you measure not the website, but a brand’s performance in search? Visably, a … Continue reading Visably Details How To Measure Brand Performance In Search With These Metrics →

Smart Shopping, Local Campaigns Will Transition To Performance Max

Marketing Campaigns

Smart Shopping, Local Campaigns Will Transition To Performance Max by Laurie Sullivan  @lauriesullivan, January 27, 2022 Ready or not, Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns to Performance Max, which the company announced in November 2021. Smart Shopping campaigns will automatically upgrade in July, and Local campaigns will upgrade in August. … Continue reading Smart Shopping, Local Campaigns Will Transition To Performance Max →

Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics

Acquisition

Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics by Laurie Sullivan  @lauriesullivan, January 26, 2022 Simpli.fi, which provides workflow software and programmatic advertising solutions, announced the acquisition of CoreMedia Systems to provide direct and brand response analytics, attribution and media management software to advertising agencies and marketers. This acquisition will enable agencies and … Continue reading Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics →

Twitter Adds Free Performance Ad Tools To Woo Advertisers

Twitter Advertisement

Twitter Adds Free Performance Ad Tools To Woo Advertisers by Laurie Sullivan  @lauriesullivan, January 25, 2022 Twitter on Tuesday introduced improvements to its ad capabilities, building off the company’s 2021 product roadmap to improve performance advertising and measurement on the platform in 2022. The company is on track to rid its portfolio of software that … Continue reading Twitter Adds Free Performance Ad Tools To Woo Advertisers →

Hybrid and Remote Team Management Through Revising Performance Evaluations

Hybrid Work Environment

Gleb Tsipursky December 20, 2021 The pandemic has forced leaders to recognize the need for effective hybrid and remote team management strategies for the future of work. The old style of performance evaluation, quarterly or annual reviews that relied to a great extent on presence in the office, will no longer apply. That will be … Continue reading Hybrid and Remote Team Management Through Revising Performance Evaluations →

Boost Campaign Performance With Programmatic Audio Advertising

Programmatic Campaigns

Erin Hynes November 12, 2021 Audio advertising uses programmatic advertising technology to automate the selling and insertion of audio ads into content. You can run targeted ads from all the major audio publishers using one system, similar to the way you would with other programmatic buys. The ads are then placed before or during the … Continue reading Boost Campaign Performance With Programmatic Audio Advertising →

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