Mars DorianMay 28, 2015 You know what’s more awkward than being a socially awkward person? Going to a conference filled with socially awkward persons. Last weekend I returned from the DNX, Europe’s only Digital Nomad Conference for online biz owners who also want to travel the world. It was a rich lesson in learning how … Continue reading The Marketing Conference Guide for Socially Awkward People
Graham JonesMay 24, 2015 Website owners like to think that their business is all online. But that fails to take into account that human beings live in the “real world” not the virtual one. Over in the “real world” people still like talking to each other, meeting up with each other and doing business face-to-face. … Continue reading Why Do People Search For A Business? So They Can Phone You
Eric HammisMay 21, 2015 Infographic Near Bottom Hosting a webinar takes time, planning, preparation and every other term that gives you anxiety. It’s a long, planned process that typically takes about a month, or even two, to fully prepare yourself. So why the heck would you want to host a webinar? There’s actually many reasons, … Continue reading Webinars: What People Want (Infographic)
Don’t let an email faux pas turn away your customers and colleagues. Columnist Kelsey Libert has tips to improve your digital communication. Kelsey Libert on May 20, 2015 Email marketing engagement rates range from 1.5 percent to 4.79 percent, according to MailChimp. While the Media and Publishing industry boasts the highest click-through-rate (CTR) of 4.79 percent, … Continue reading 1200 Surveyed People To Learn How To Increase Email Effectiveness
JC Social MediaMay 5, 2015 Having a well-established network of friends and colleagues on LinkedIn is important. You can keep up to date with industry news and information as well as developments within your firm and your connections. But you want more. You need more connections to grow your personal brand and there’s a couple … Continue reading 6 Reasons People Aren’t Accepting Your LinkedIn Invitations
Richard KirbyMay 3, 2015 In my first post in this series titled Big Challenges for Small Business Owners, three important areas for small business success were outlined: people, finances, and time. In the second post titled The Small Business People Puzzle (Part 1), we discussed finding, attracting, selecting, and on-boarding the “right” employees. In this … Continue reading The Small Business People Puzzle, Part 2
Matt BrennanMay 1, 2015 The Internet is a crowded place. In order to stand out amongst the competition, you need to be able to quickly and easily tell your customers what makes your business different from the rest. You have to tell good stories and you have to stand out. That involves SEO copywriting. There’s … Continue reading SEO Copywriting For The People Who Buy Your Stuff
Colleen McKennaApril 28, 2015 If it’s true that, on average, business decisions include up to 5.4 people it’s crucial that your sales teams extend their reach, go deeper and better understand the DNA of their prospect. Salespeople need to reframe their conversation to address the various beliefs, biases and business objectives of each member of … Continue reading The 5.4 People You Need to Know
James PotterApril 27, 2015 We often have people tell us how they think LinkedIn works and it is not always correct. There are a lot of myths about what it takes to make LinkedIn work so we have created a series of blog posts to dispel the most common myths we see. Myth #2: Bigger … Continue reading LinkedIn Myths: Myth #2: Bigger is Better: I Should Connect to as Many People as I Can
Richard KirbyApril 27, 2015 A recent post titled Big Challenges for Small Business Owners examined three important areas all successful small business owners must manage: people, finances, and time. In this and the following posts, let’s look deeper into each of the three topics. First, let’s tackle the trickiest of the three: people. For many … Continue reading The Small Business People Puzzle, Part 1
