Eric HammisMay 21, 2015 Infographic Near Bottom Hosting a webinar takes time, planning, preparation and every other term that gives you anxiety. It’s a long, planned process that typically takes about a month, or even two, to fully prepare yourself. So why the heck would you want to host a webinar? There’s actually many reasons, … Continue reading Webinars: What People Want (Infographic)
Don’t let an email faux pas turn away your customers and colleagues. Columnist Kelsey Libert has tips to improve your digital communication. Kelsey Libert on May 20, 2015 Email marketing engagement rates range from 1.5 percent to 4.79 percent, according to MailChimp. While the Media and Publishing industry boasts the highest click-through-rate (CTR) of 4.79 percent, … Continue reading 1200 Surveyed People To Learn How To Increase Email Effectiveness
JC Social MediaMay 5, 2015 Having a well-established network of friends and colleagues on LinkedIn is important. You can keep up to date with industry news and information as well as developments within your firm and your connections. But you want more. You need more connections to grow your personal brand and there’s a couple … Continue reading 6 Reasons People Aren’t Accepting Your LinkedIn Invitations
Richard KirbyMay 3, 2015 In my first post in this series titled Big Challenges for Small Business Owners, three important areas for small business success were outlined: people, finances, and time. In the second post titled The Small Business People Puzzle (Part 1), we discussed finding, attracting, selecting, and on-boarding the “right” employees. In this … Continue reading The Small Business People Puzzle, Part 2
Matt BrennanMay 1, 2015 The Internet is a crowded place. In order to stand out amongst the competition, you need to be able to quickly and easily tell your customers what makes your business different from the rest. You have to tell good stories and you have to stand out. That involves SEO copywriting. There’s … Continue reading SEO Copywriting For The People Who Buy Your Stuff
Colleen McKennaApril 28, 2015 If it’s true that, on average, business decisions include up to 5.4 people it’s crucial that your sales teams extend their reach, go deeper and better understand the DNA of their prospect. Salespeople need to reframe their conversation to address the various beliefs, biases and business objectives of each member of … Continue reading The 5.4 People You Need to Know
James PotterApril 27, 2015 We often have people tell us how they think LinkedIn works and it is not always correct. There are a lot of myths about what it takes to make LinkedIn work so we have created a series of blog posts to dispel the most common myths we see. Myth #2: Bigger … Continue reading LinkedIn Myths: Myth #2: Bigger is Better: I Should Connect to as Many People as I Can
Richard KirbyApril 27, 2015 A recent post titled Big Challenges for Small Business Owners examined three important areas all successful small business owners must manage: people, finances, and time. In this and the following posts, let’s look deeper into each of the three topics. First, let’s tackle the trickiest of the three: people. For many … Continue reading The Small Business People Puzzle, Part 1
Blake JohnstonApril 15, 2015 So your startup or small business is ready to take off and you need to hire salespeople. As the owner, there are too many other projects for you to tackle and you need someone dedicated to finding and closing new business. Most owners think they need to hire a rock star … Continue reading Small Businesses: Stop Hiring High Paid Sales People!
Personal Branding BlogApril 15, 2015 In the every day social scene, poor connotations arise when we heard of “people talking about us”. However, in today’s highly networked society, it has become a good thing. When people talk about us in the right regard, it becomes a gold star in terms of having developed a strong … Continue reading Are People Talking About You?
