Zak Mustapha — April 5, 2019 Follow @zakmustapha — April 5, 2019 What’s it going to mean to you when you connect with influential people? Is it to get endorsements on your site for more credibility and high conversions? Is it so they promote you to their audience and help you get more sales? Maybe … Continue reading 3 Great Places to Find & Connect with Influential People
Tag Archives: people
Why Are So Many People Wasting Time With Web Search?
Graham Jones — March 31, 2019 Follow @grahamjones — March 31, 2019 Web search is often wasting time for you. There, I have said it. Google is a master illusionist. It makes you think you are working when you are not. The reason is simple, you can get an answer to any question within seconds. … Continue reading Why Are So Many People Wasting Time With Web Search?
Cognitive biases: How to get people to prefer your business
Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else’s halo are just some of the ways marketers can influence purchasing decisions. Jacob Baadsgaard on March 22, 2019 at 10:11 am Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing … Continue reading Cognitive biases: How to get people to prefer your business
How to Get People to Click on Your Buttons: A Crash Course
Zach Heller — March 21, 2019 Follow @zheller — March 21, 2019 Buttons are everywhere online, having replaced text links in most places as new technology has shifted consumers from clicking our mice to tapping our fingers. Buttons are the go-to link. And they are critical for marketers to get right. Why? Because buttons act … Continue reading How to Get People to Click on Your Buttons: A Crash Course
Why people are essential to B2B marketing success
A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed. John Steinert on March 21, 2019 If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought and partially in fun) is something today’s marketers should note. … Continue reading Why people are essential to B2B marketing success
Scaling a Digital Agency: How to Hire the Right People
Candice Harwood — March 7, 2019 — March 7, 2019 According to our annual State of the Agency report, hiring is a top-three challenge, and 15% of digital marketing agencies feel that hiring and training new employees is the biggest challenge they will face this year. Between finding people with the right background and a … Continue reading Scaling a Digital Agency: How to Hire the Right People
15 Things Highly Productive People Do Daily
John Hall — March 4, 2019 Follow @JohnHallCOMO — March 4, 2019 If you want to become productive then you need to be committed to planning and focus. It also wouldn’t hurt to develop these 15 daily habits that the most productive people share. 1. They have a consistent morning routine. Productive people like Oprah, … Continue reading 15 Things Highly Productive People Do Daily
Do Non-Billable People Really Need to Track Their Time?
Karl Sakas — February 27, 2019 Follow @KarlSakas — February 27, 2019 Yes, sometimes non-billable people should track their time. See how to decide at your agency! An agency owner asked me: “Should my non-billable people track their time?” My answer: Ideally—but it’s often philosophical rather than a clear-cut choice. How so? Requiring 100% self-tracking … Continue reading Do Non-Billable People Really Need to Track Their Time?
Taking your digital advertising in-house? Start with the right people and tech
Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about “buy vs. build.” Ryan Kelly on February 21, 2019 Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are … Continue reading Taking your digital advertising in-house? Start with the right people and tech
How to Find People and Businesses That Liked a Facebook Page
Ruby Rusine — February 7, 2019 Follow @SocialSMktg — February 7, 2019 I am often asked how to find people and pages that liked a Facebook business page so I am leaving this here in the digital space for reference. In fact, I am leaving this not just for you, but also for my team. … Continue reading How to Find People and Businesses That Liked a Facebook Page
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