Tag Archives: people

More people will turn to their mobile device instead of TV for entertainment in 2019

eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are advertisers ready? Amy Gesenhues on April 15, 2019 Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at which … Continue reading More people will turn to their mobile device instead of TV for entertainment in 2019 →

Search Queries: Data Suggests People Look Past Page One

Search Trends

Search Queries: Data Suggests People Look Past Page One by Laurie Sullivan @lauriesullivan, April 12, 2019 Page one search results may not give as incomplete a picture as marketers may think. And all who focus on search engine optimization strive to be as visible as possible. Only 4.32% of respondents participating in an E-Commerce Times … Continue reading Search Queries: Data Suggests People Look Past Page One →

3 Great Places to Find & Connect with Influential People

Influencer Strategy

Zak Mustapha — April 5, 2019 Follow @zakmustapha — April 5, 2019 What’s it going to mean to you when you connect with influential people? Is it to get endorsements on your site for more credibility and high conversions? Is it so they promote you to their audience and help you get more sales? Maybe … Continue reading 3 Great Places to Find & Connect with Influential People →

Why Are So Many People Wasting Time With Web Search?

Productivity

Graham Jones — March 31, 2019 Follow @grahamjones — March 31, 2019 Web search is often wasting time for you. There, I have said it. Google is a master illusionist. It makes you think you are working when you are not. The reason is simple, you can get an answer to any question within seconds. … Continue reading Why Are So Many People Wasting Time With Web Search? →

Cognitive biases: How to get people to prefer your business

Business Development

Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else’s halo are just some of the ways marketers can influence purchasing decisions. Jacob Baadsgaard on March 22, 2019 at 10:11 am Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing … Continue reading Cognitive biases: How to get people to prefer your business →

How to Get People to Click on Your Buttons: A Crash Course

Sales Funnel

Zach Heller — March 21, 2019 Follow @zheller — March 21, 2019 Buttons are everywhere online, having replaced text links in most places as new technology has shifted consumers from clicking our mice to tapping our fingers. Buttons are the go-to link. And they are critical for marketers to get right. Why? Because buttons act … Continue reading How to Get People to Click on Your Buttons: A Crash Course →

Why people are essential to B2B marketing success

B2B Marketing

A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed. John Steinert on March 21, 2019 If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought and partially in fun) is something today’s marketers should note. … Continue reading Why people are essential to B2B marketing success →

Scaling a Digital Agency: How to Hire the Right People

Business Development

Candice Harwood — March 7, 2019 — March 7, 2019 According to our annual State of the Agency report, hiring is a top-three challenge, and 15% of digital marketing agencies feel that hiring and training new employees is the biggest challenge they will face this year. Between finding people with the right background and a … Continue reading Scaling a Digital Agency: How to Hire the Right People →

15 Things Highly Productive People Do Daily

Effective Peeple

John Hall — March 4, 2019 Follow @JohnHallCOMO — March 4, 2019 If you want to become productive then you need to be committed to planning and focus. It also wouldn’t hurt to develop these 15 daily habits that the most productive people share. 1. They have a consistent morning routine. Productive people like Oprah, … Continue reading 15 Things Highly Productive People Do Daily →

Do Non-Billable People Really Need to Track Their Time?

Time Management

Karl Sakas — February 27, 2019 Follow @KarlSakas — February 27, 2019 Yes, sometimes non-billable people should track their time. See how to decide at your agency! An agency owner asked me: “Should my non-billable people track their time?” My answer: Ideally—but it’s often philosophical rather than a clear-cut choice. How so? Requiring 100% self-tracking … Continue reading Do Non-Billable People Really Need to Track Their Time? →