Tag Archives: people

Taking your digital advertising in-house? Start with the right people and tech

Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about “buy vs. build.” Ryan Kelly on February 21, 2019 Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are … Continue reading Taking your digital advertising in-house? Start with the right people and tech →

People Click On YouTube, Amazon Search Ads That Mention Familiar Brands

People Click On YouTube, Amazon Search Ads That Mention Familiar Brands by Laurie Sullivan  @lauriesullivan, Yesterday People click on paid-search ads for many reasons, but are usually looking for answers. About 33% of people click on paid-search ads because they directly respond to their search query.  The primary reason that people click on a YouTube … Continue reading People Click On YouTube, Amazon Search Ads That Mention Familiar Brands →

People vs Technology – What is Best for Your Company?

Ian Dainty — November 13, 2018 Follow @iandainty — November 13, 2018 As you know, technology is increasingly invading our work and personal lives. This is especially true in B2B businesses. More and more B2B companies are relying on technology to grow their business. Obviously, we need technology to remain competitive in our marketplace. However, … Continue reading People vs Technology – What is Best for Your Company? →