Tom Martin — August 28, 2019 Follow @TomMartin — August 28, 2019 Getting and maintaining a consumers’ or sales prospects’ attention. It’s the single hardest and most important step in any sales process. So how, in a digitally centric, content overload world do you actually do it? Getting A Sales Prospect’s Attention People will take … Continue reading How To Get People To Pay Attention To You
Karen Repoli — August 23, 2019 Follow @karenrepoli — August 23, 2019 “You need a list,” they said. “The money is in the list,” they said. “You need an autoresponder,” they said. So you purchased an autoresponder; you added an opt-in box on your website; you have a couple of subscribers; now what? Now, you … Continue reading Are You Engaging the People on Your Email List?
Susan Friesen — August 20, 2019 Follow @eVisionMedia — August 20, 2019 5 Social Media Selling Tips & Warnings Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they’re already … Continue reading Selling on Social Media Without Driving People Away
Data Suggests 94% Of Searches Send People To Alphabet Properties by Laurie Sullivan , Staff Writer @lauriesullivan, August 14, 2019 Marketers that helped Google build its empire shouldn’t be surprised to learn that 50.33% of searches on Google ended without a click during the second quarter in 2019 — the vast majority organic — and 94% … Continue reading Data Suggests 94% Of Searches Send People To Alphabet Properties
Nicole Bernier — August 1, 2019 — August 1, 2019 No matter what your marketing strategy looks like, we’re all trying to achieve a similar goal: to get the right messages to the right people at the right time. Improving content marketing can help you craft the best messages, while analyzing your total active market … Continue reading Retargeting with Intent: Getting Ads to the Right People at the Right Time
Karl Feldman — July 29, 2019 — July 29, 2019 “How can we improve our website when it comes to attracting top talent?” It’s a common question we hear from our clients. In this video blog, Karl Feldman provides some actionable tips for you to follow to improve your website to attract top talent. TRANSCRIPTION: … Continue reading How to Improve your Website’s “People Pages” to Attract Top Talent
Lee Frederiksen — July 3, 2019 Follow @hingemarketing — July 3, 2019 Post merger or acquisition, most leaders are focused on the quantifiable steps of the integration such as cutting costs and streamlining efficiencies. While that’s all well and good, I’m going to walk out on a limb here and suggest a slightly novel prioritization … Continue reading An M&A Integration Checklist for Professional Services Firms that Puts Your People First
Annette Franz — May 17, 2019 Follow @annettefranz — May 17, 2019 Image courtesy of Pixabay When companies focus on people, their people – employees first, then customers – the numbers will come. This is a tough concept for a lot of executives to grasp. They know the old management adage, companies are in business … Continue reading Focus on the People and the Numbers Will Come
Sarah Deane — May 1, 2019 Follow @effectUX — May 1, 2019 Having extensively studied the behaviors and thought processes of high-performance, positive people at EffectUX, there are many key competencies (in fact, we found 74 in the creation of EMQ, a model for feeling and performing your best). However, one stands out that all … Continue reading The Thing That All Successful People Do and How You Can Too
Graham Jones — April 26, 2019 Follow @grahamjones — April 26, 2019 The decision to buy anything is made in fractions of a second. Almost the entire decision-making process takes place in the emotional centres of the brain. Only after our emotions have come up with their idea of the right thing to buy does … Continue reading How Do People Make the Positive Decision to Buy From Your Website?
