Brittanie Dreghorn — February 1, 2020 If you’ve been paying attention to your Instagram app these past few months you would have noticed the increased number of your favourite influencers using the ‘paid partnership’ tag on Instagram. In 2017, Instagram launched the paid partnership feature to increase the transparency on sponsored posts throughout the platform. … Continue reading How and Why to Use the Paid Partnership Feature on Instagram
Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns by Laurie Sullivan @lauriesullivan, May 15, 2019 Location-based company Ubimo has partnered with Kinetic U.S., a digital out-of-home (OOH) advertising network owned by WPP Group, to provide real-time audience data for OOH campaigns. Marketers use a lot of digital data for online ad targeting, … Continue reading Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns
Warren Knight — September 29, 2018 Follow @warrenknight — September 29, 2018 Marketing is becoming ever more personalised, and for long-term success, your business needs to keep up with the trend. You need to be building relationships, and doing that means being where your customers are. Online is key, but how can you leverage that … Continue reading How To Build a Partnership Program For Long-Term Success
Reddit Forms Partnership With Local Media Consortium by Laurie Sullivan @lauriesullivan, August 22, 2018 Reddit and the Local Media Consortium (LMC) have formed a partnership to educate journalists and media companies on how to build out their digital presence and engage with readers. Fran Wills, CEO of the LMC, said goal of the partnership is … Continue reading Reddit Forms Partnership With Local Media Consortium
Mike Hasler — May 17, 2017 — May 17, 2017 True or false: your outsourced contact center provider is just another vendor. Attempting to establish a strategic partnership with your contact center is like chasing a unicorn. It’s a valid question. There are plenty of areas of your business that you outsource without a second … Continue reading Chasing Unicorns: Is It Possible to Have a Strategic Partnership with Your Contact Center?
Contributor Laura Scott recaps a session from SMX West that focused on how to strengthen the relationship between agencies and brands. Laura Scott on April 5, 2017 Brands and agencies: a dynamic duo since the beginning of marketing time. We’ve all had good relationships, bad relationships and good relationships gone bad. What makes some … Continue reading Taking the brand/agency partnership to the next level
Maren Hogan — March 26, 2017 Follow @marenhogan— March 26, 2017 Recruiters and hiring managers are like peanut butter and jelly, except when the peanut butter wishes the jelly would have told her about that Master’s requirement before she posted the job. Okay so the analogy falls apart a little bit, but the fact remains … Continue reading 4 Must-Dos for a Successful Partnership With Hiring Managers
Pejman Ghadimi — November 15, 2016 Follow @secretentourage— November 15, 2016 Partnerships are hard and finding the right co-founder can be a pain-in-the ass that stays with you for quite some time – especially if you pick the wrong one. In many cases, people come together with a common vision, diverse skills, and the idea … Continue reading How to Get Out of a Bad Business Partnership
Capability tracks impact of digital ads on in-store sales for brands. Greg Sterling on November 25, 2015 Mobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom. It offers brands the ability to measure the incremental impact of digital media on in-store sales at the SKU level. A number … Continue reading Kantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail Analytics
by Jon Goynshor, (November 02, 2015) As I recently read a bedtime story to my daughter, I was struck at how a children’s book and my day job could collide. It occurred to me that this story encompassed the hallmarks of multicultural marketing at its best. The book, Same, Same but Different by Jenny Sue … Continue reading Multi-cultural Partnership Marketing Simplified: ‘Same, Same But Different’
