New Meta Partnership Streamlines 3D Ads On Facebook, Instagram by Karlene Lukovitz @KLmarketdaily, March 25, 2022 In a step toward bringing advertising into the metaverse, a new tech integration will make it easier for advertisers in several categories to create and employ 3D creative on Facebook and Instagram. The social platforms’ parent, Meta, granted 3D … Continue reading New Meta Partnership Streamlines 3D Ads On Facebook, Instagram
WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It by Laurie Sullivan @lauriesullivan, March 16, 2022 Reddit’s partnership with WPP, announced today, comes with a multiyear commerce advisory agreement to assist brands in leveraging the purchase power of online communities. The long-term partnership will help brands with counseling and support. The partnership … Continue reading WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It
TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, January 25, 2022 TikTok last year surpassed Google as the most-visited website in the world, making the platform an attractive channel for advertising brands. TikTok will now work with video data company Zefr to ensure that in-feed ads across … Continue reading TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
Embeddable AR ad types offered to marketers and agencies without additional apps. Chris Wood on January 19, 2022 Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create … Continue reading New AR advertising experience from Emodo’s partnership with 8th Wall
Personalized content assets from Movable Ink can now be incorporated in emails created on Stensul without the need to copy and paste code. Kim Davis on January 19, 2022 Personalization platform Movable Ink and email creation platform Stensul have announced a strategic partnership and new integrations. Movable Ink personalized content will now be available to … Continue reading Movable Ink and Stensul announce email partnership, integrations
This initiative by the influencer marketing platform will enable the creation of end-to-end TikTok marketing campaigns. Kim Davis on January 13, 2022 CreatorIQ, the customer intelligence cloud that serves clients like H&M, Disney and CVS, has announced that it has become an official TikTok marketing partner. This will give brands that use the platform access … Continue reading CreatorIQ announces partnership with TikTok
The CX Courtship: How B2B Brands Get To The Partnership Stage by Ray Schultz , Columnist, November 13, 2020 The B2B customer experience should be just as smooth as B2C. But too often it’s not. Indeed, 35% of businesses with 1,000 or more employees find choosing a B2B supplier to be almost a nightmarish process, … Continue reading The CX Courtship: How B2B Brands Get To The Partnership Stage
Nuno Salgado September 3, 2020 New businesses are created on a daily basis with the objective to be profitable and have longevity in the marketplace. It takes more than a good idea and hard work to achieve this. What almost all successful businesses have in common is the establishment of strong, mutually beneficial partnerships with … Continue reading Elements of a Successful Partnership
Daniel Burrus July 13, 2020 While exponential change is always moving, businesses and even whole industries traditionally move slower than they should, often finding themselves disrupted and working hard at being agile alone. During the Coronavirus pandemic, all industries were disrupted in one way or another, many having to close their doors for the time … Continue reading Agility and Anticipation — A Vital Partnership
It’s time to ditch the order-taking syndrome and build stronger partnerships with your stakeholders. Stacey Ackerman on March 9, 2020 A lot of marketers find themselves in the position of being an order taker with their internal stakeholders who have lost sight of the value we bring to the table. With agile marketing, we can … Continue reading Create a healthy partnership with your internal teams using agile marketing
