Microsoft, Dentsu Strengthen AI Innovation Partnership by Laurie Sullivan @lauriesullivan, July 26, 2023 Dentsu Group has launched enterprise-wide access to Microsoft Azure OpenAI technologies. The deal, announced Wednesday, will allow employees to develop solutions for clients based on artificial intelligence (AI). The news comes one day after Microsoft reported that revenue rose 8% year-over-year in … Continue reading Microsoft, Dentsu Strengthen AI Innovation Partnership
Meta, Microsoft Expand AI Partnership by Laurie Sullivan @lauriesullivan, July 19, 2023 Meta and Microsoft announced an expanded artificial intelligence (AI) partnership with the release of the new large language model (LLM), Llama 2, free for research and commercial use. Microsoft CEO Satya Nadella announced the news at the Microsoft Inspire event. It shows a growing … Continue reading Meta, Microsoft Expand AI Partnership
Trackable Digital Refunds And Payments Made Possible Through SKUx, Emplifi Partnership by Laurie Sullivan @lauriesullivan, July 18, 2023 SKUx, a payments and consumer engagement platform founded in 2018, plans to announce a partnership with Emplifi that will make it easy to send a one-to-one serialized, encoded and trackable digital payment to consumers. The instantaneous payments … Continue reading Trackable Digital Refunds And Payments Made Possible Through SKUx, Emplifi Partnership
Meta Expands IAS Partnership With Ad Measurement Tools For Reels by Colin Kirkland , June 20, 2023 Media measurement and optimization platform Integral Ad Science announced on Tuesday that it is rolling out new ad-measurement tools for Reels on Facebook and Instagram, expanding a partnership that began in 2016. The media-measurement company, which has already … Continue reading Meta Expands IAS Partnership With Ad Measurement Tools For Reels
Instacart, Roku Partnership Pairs Online Groceries With TV Streaming by Laurie Sullivan @lauriesullivan, April 26, 2023 Instacart and Roku announced a partnership Wednesday that supports consumer-packaged goods (CPG) advertisers by combining retail media with streaming TV ads to improve performance. The new capability represents Instacart’s first TV streaming measurement partnership and will offer advertisers consumer purchase … Continue reading Instacart, Roku Partnership Pairs Online Groceries With TV Streaming
Microsoft Advertising Expands Latin America Presence Through Partnership by Laurie Sullivan @lauriesullivan, April 20, 2023 Microsoft Advertising will expand its presence in the Latin America region through a partnership agreement with IMS by Aleph, which supports digital advertising globally. The exclusive agreement — which will be effective May 1, 2023 — spans all of Latin … Continue reading Microsoft Advertising Expands Latin America Presence Through Partnership
By Jessica Bursztynsky March 24, 2023 Instacart is taking a big swing in its healthy food initiative. The grocery delivery platform announced today a handful of new offerings alongside with the White House Challenge to End Hunger and Build Healthy Communities Kickoff event. As part of its ongoing “Instacart Health” project, the … Continue reading Instacart announces new health offerings alongside White House partnership
Criteo Digs Deeper Into Retail Through Partnership, Acquisition by Laurie Sullivan @lauriesullivan, March 14, 2023 The commerce media company Criteo on Tuesday announced a three-year retail media advertising agreement to become the exclusive partner for brands advertising across ASOS, a global online fashion destination. Criteo’s retail media technologies will integrate with ASOS Sponsored Ads and … Continue reading Criteo Digs Deeper Into Retail Through Partnership, Acquisition
By Sam Becker February 08, 2023 Beyoncé can seemingly do no wrong, but not everything she touches turns to gold, evidently. The singer’s Ivy Park clothing brand—which is currently producing streetwear through a fashion partnership with Adidas—is struggling, and sales dropped by more than 50% to roughly $40 million during 2022, according to a … Continue reading Report: Adidas streetwear partnership with Beyoncé’s Ivy Park struggles with sloping sales
Amazon, Paramount Advertising Expand Partnership by Laurie Sullivan @lauriesullivan, January 31, 2023 Amazon Publisher Direct (APD), announced at Unboxed 2022, has expanded an agreement with Paramount Global. The news announced Tuesday focuses on advertisers using Amazon DSP to programmatically reach exclusive Amazon audiences across EyeQ, Paramount Global’s premium video advertising platform. It also includes the company’s ad-supported … Continue reading Amazon Publisher Direct And Paramount Advertising Expand Partnership
