by Olivier Choron June 10, 2016 Follow @purechannelappsJune 10, 2016 There is no denying that your channel partners see social media as extremely valuable for increasing their overall online presence. The questions we need to ask ourselves are multiple; Are your channel partners really equipped to manage it effectively? And are you, the vendor, providing … Continue reading Social Media Through the Eyes of Channel Partners
Olivier ChoronSeptember 4, 2015 Email marketing, well, where to start? For many companies, this is a method which has slowly but surely become less and less effective, with the unsubscribe rate steadily increasing. On the consumer side, this is not surprising, as consumers who have already bought from yourselves require no further interaction… for now … Continue reading Has Email Been Overlooked for Communicating to Channel Partners?
Len AprilSeptember 4, 2015 Retaining top suppliers is as important as retaining top talent Since the dawn of the Great Recession in 2008, businesses around the globe have found themselves facing the chaos of new challenges — storms many had never weathered before. Although organizations are recovering, many changes occurred during the intervening years. Traditional … Continue reading World Class MSPs Reward Their Staffing Partners
Olivier ChoronAugust 12, 2015 So in my previous blog posts, I have discussed; the key issues your partners face which prohibit your social media posts from being effectively shared, and the resolutions to these issues. I have also briefly touched upon the importance of providing training to your channel partners. But what sort of training … Continue reading Why You Should Offer All Of Your Channel Partners Social Media Training
Olivier ChoronAugust 4, 2015 So let’s recap from my last blog post on the problems channel partners face with social media, just to get you up to speed. Problems: Partners take too long to post content – Once your partners finally find the time to post your content onto social media, is it sometimes out … Continue reading Understanding and Resolving Your Channel Partners’ Social Media Capabilities: Part 2
Olivier ChoronAugust 3, 2015 When you rely on partners to sell your products, you are also relying on them to promote you too, in the most favourable way possible. No pressure. Invariably there are unavoidable issues with this, and at the same time you don’t want to miss out on your products/ services receiving a … Continue reading Understanding Your Partners’ Social Media Capabilities: Part 1
Olivier ChoronJuly 24, 2015 When you rely on partners to sell your products, you are also relying on them to promote you too, in the most favourable way possible. No pressure. Invariably there are unavoidable issues with this, and at the same time you don’t want to miss out on your products/ services receiving a … Continue reading Understanding Your Partners’ Social Media Capabilities
Olivier ChoronJuly 14, 2015 The short answer to this is… it depends! Cue large groan! But on what exactly? Well on your own personal approach to email marketing for channel partners for a start. Just like everything, it is your email strategy and activities that need to be updated and revamped and given a new … Continue reading Is Email Marketing Outdated for Channel Partners?
Get To Know: Alon Alroy, Co-Founder and Chief of Marketing & Business Development for events management solution Bizzabo. Amy Gesenhues on June 24, 2015 After wasting countless hours at conferences and professional events trying to identify the right people to network with and best sessions to attend, Alon Alroy, Eran Ben-Shushan and Boaz Katz recognized … Continue reading Wanting To Maximize The Conference Experience, This CMO & His Partners Created Bizzabo
Pete SenaJune 3, 2015 I love that companies come to my creative agency with big ideas about how to solve their business problem. But if you think of a brand-agency partnership like a marriage, sometimes these relationships are skipping over the messiness of getting to know each other first. Starting a relationship with a request … Continue reading To Get the Most Value From Your Agency Partners, Align on Goals, Not Solutions
