October 17, 2024 Meta partners with horror movie maker Blumhouse Productions to test Movie Gen Meta claimed the tool could rival offerings from leading media generation startups such as OpenAI and ElevenLabs. BY Reuters Facebook owner Meta said on Thursday it had teamed up with Blumhouse Productions, the Hollywood company behind popular horror films such as … Continue reading Meta partners with horror movie maker Blumhouse Productions to test Movie Gen
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile and web bookings. MarTechBot on September 16, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Using mobile measurement partners to drive bookings: Best of the MarTechBot
OpenAI partners with People publisher Dotdash Meredith ChatGPT will train on and link out to brands like Better Homes & Gardens and Investopedia. will shanklin Updated Wed, May 8, 2024 OpenAI is partnering with another publisher as it moves towards a licensed approach to training materials. Dotdash Meredith, the owner of brands like People … Continue reading OpenAI partners with People publisher Dotdash Meredith
The influencer marketing platform will give brands direct access to the Snapchat creator community. Kim Davis on February 13, 2024 Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with … Continue reading Traackr partners with Snap to boost influencer relationships
Disney Adds Measurement Partners, Debuts Shoppable Ads by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2024 Disney has launched a beta program for its first native, streaming shoppable ad format that allows consumers to purchase their favorite items online through content. The new Gateway Shop ads are interactive and run on platforms such as Hulu. … Continue reading Disney Adds Measurement Partners, Debuts Shoppable Ads
A North American brand and celebrity SMS platform partners with a European omnichannel messaging service to grow both their audiences. Kim Davis on December 12, 2023 Omnichannel messaging platform Infobip has announced a partnership with SMS customer engagement platform Community allowing both vendors to expand their geographic footprint. U.S.-based Community will have an opportunity to … Continue reading Infobip partners with Community to launch a global messaging offering
The collaboration, called “the most significant ad product of the year,” lets U.S. consumers buy products while on Facebook and Instagram. Nicola Agius on November 13, 2023 Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, … Continue reading Meta partners with Amazon to streamline advertisers’ conversions
By KC Ifeanyi October 20, 2023 Dwyane Wade did not want to start a company with his wife, Gabrielle Union-Wade. The power couple has a number of businesses between them, ranging from wine and snack foods to haircare and lifestyle brands. But last year, the two launched their first joint venture, Proudly, a … Continue reading Would you and your spouse make good business partners? Dwyane Wade was nervous about working with Gabrielle Union-Wade
The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue. Nicola Agius on October 4, 2023 X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has … Continue reading X (Twitter) partners with Google Ad Manager
Ecommerce on streaming TV is becoming more mainstream as buying becomes easier with ad forms like Roku Action Ads. Chris Wood on July 14, 2023 Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are … Continue reading Roku partners with Shopify to allow purchases direct from TV
