Tag Archives: Partners

Traackr partners with Snap to boost influencer relationships

The influencer marketing platform will give brands direct access to the Snapchat creator community. Kim Davis on February 13, 2024 Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with … Continue reading Traackr partners with Snap to boost influencer relationships

Disney Adds Measurement Partners, Debuts Shoppable Ads

Disney Adds Measurement Partners, Debuts Shoppable Ads by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2024 Disney has launched a beta program for its first native, streaming shoppable ad format that allows consumers to purchase their favorite items online through content. The new Gateway Shop ads are interactive and run on platforms such as Hulu. … Continue reading Disney Adds Measurement Partners, Debuts Shoppable Ads

Infobip partners with Community to launch a global messaging offering

A North American brand and celebrity SMS platform partners with a European omnichannel messaging service to grow both their audiences. Kim Davis on December 12, 2023 Omnichannel messaging platform Infobip has announced a partnership with SMS customer engagement platform Community allowing both vendors to expand their geographic footprint. U.S.-based Community will have an opportunity to … Continue reading Infobip partners with Community to launch a global messaging offering

Meta partners with Amazon to streamline advertisers’ conversions

The collaboration, called “the most significant ad product of the year,” lets U.S. consumers buy products while on Facebook and Instagram. Nicola Agius on November 13, 2023 Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, … Continue reading Meta partners with Amazon to streamline advertisers’ conversions

Would you and your spouse make good business partners? Dwyane Wade was nervous about working with Gabrielle Union-Wade

  By KC Ifeanyi October 20, 2023   Dwyane Wade did not want to start a company with his wife, Gabrielle Union-Wade. The power couple has a number of businesses between them, ranging from wine and snack foods to haircare and lifestyle brands. But last year, the two launched their first joint venture, Proudly, a … Continue reading Would you and your spouse make good business partners? Dwyane Wade was nervous about working with Gabrielle Union-Wade

The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer

The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer by Laurie Sullivan  @lauriesullivan, June 15, 2023 The Brandtech Group has acquired Pencil, a generative artificial intelligence (GAI) creative and distribution software as a service (SaaS) platform, with plans to introduce an enterprise-level GAI product, Pencil Pro, to support global brands. Pencil has generated … Continue reading The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer

Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3

Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3 by Laurie Sullivan  @lauriesullivan, June 15, 2023 Microsoft has partnered with Scope3 to offer its partners a way to reduce the carbon footprint of their digital advertising. Scope3’s mission is to decarbonize media and advertising. Climate Shield — Scope3’s product that is helping to … Continue reading Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3