By Nancy Lambert, Published November 7, 2014 In part one of this article I talked about the importance of developing buyer personas to help understand what triggers your buyers to start researching solutions to a problem. By understanding the steps your buyers take in their decision-making process you can more effectively move your prospects through … Continue reading How to Attract Your Audience with Awesome Marketing Content (Part 2)
By Curran Boomer, Published November 7, 2014 How does affiliate marketing work? To those on the outside, affiliate marketing can seem like a black box. It’s inner workings are mysterious to most marketers and in many companies it’s not treated with the same seriousness as other channels. Some marketers, only familiar with the bad reputation … Continue reading Affiliate Marketing 101: Part I
By Steve Turley, Published November 6, 2014 Ready. Fire! Aim. Overview: There’s an old story about Uncle Buster from the backwoods in Arkansas. Legend had it that Buster had a homemade bow he carved from a hickory stump, and Buster could shoot his hickory bow more accurately than an Olympic archer using a custom compound … Continue reading Top Ten Demand Generation FAILS (Part 2)
By Steve Turley, Published November 6, 2014 Have you ever heard the phrase: “You made your own bed, now you have to lie in it?” This is the perfect example. As marketing seeks to become smarter and evaluate leads quantitatively, the initial impact to the lead pipeline is going to be a sudden drop in … Continue reading Sales Thinks Your Leads Stink (Part 2): We Need More Leads. You Can Fix That!
by Victoria Hoffman November 5th, 2014 Welcome back to my brief Introduction to Twitter Advertising! In case you missed it: In this three-part series, Ill be walking you through three of the most important questions to consider before you get started with advertising on Twitter: 1. What is your objective? 2. Who is your … Continue reading How To Do Twitter Advertising – Part 2: Targeting
By Lili Boev, Published November 5, 2014 In this second part of our two-part blog series we reveal steps 6-10 for maximizing your share of the available online spend this year, using great email marketing. To read the first 5 steps, see part one of this blog. Why Monday is the new Friday Black Friday … Continue reading 10 Steps for the Best Black Friday & Cyber Monday Email Marketing Program Ever – Part 2
By Steve Turley, Published October 30, 2014 It is great to have an accurate diagnostic tool that will effectively tell you what is wrong with your Demand Gen programs. However, diagnosis is not very helpful if you do not have a treatment plan to solve the problem. The good news is, no matter the diagnosis, … Continue reading Three Ways to Use your Demand Funnel Part 2. Get your Leads Moving Again.
By Wolfram van Wezel, Published October 29, 2014 The Early Bird Gets The Lead In my last post, The Secret of Lead Generation for the Complex Sale — Part 1, I told a tale about two different sales approaches. One salesperson works like a sprinter, looking for a fast sales cycle and a quick close. … Continue reading The Secret Of Lead Generation For The Complex Sale — Part 2
by Victoria Hoffman October 27th, 2014 Ever since Oreo’s “dunk in the dark” moment during Super Bowl XLVII, brands have been getting creative with how they insert themselves into trending conversations on Twitter. Take, for example, this promoted tweet that appeared in my timeline during the 2014 Primetime Emmy Awards: Of course, this is … Continue reading How To Do Twitter Advertising – Part 1: Objective
By Zach Heller, Published October 22, 2014 Welcome to the first edition of our brand new weekly series, Break the Rules. Each week our plan is to highlight something you will have heard from some marketing expert as a best practice to be disobeyed at your peril. And we’ll tell you why it’s a rule … Continue reading Break The Rules – Part 1
