by Victoria Hoffman November 5th, 2014 Welcome back to my brief Introduction to Twitter Advertising! In case you missed it: In this three-part series, Ill be walking you through three of the most important questions to consider before you get started with advertising on Twitter: 1. What is your objective? 2. Who is your … Continue reading How To Do Twitter Advertising – Part 2: Targeting
By Lili Boev, Published November 5, 2014 In this second part of our two-part blog series we reveal steps 6-10 for maximizing your share of the available online spend this year, using great email marketing. To read the first 5 steps, see part one of this blog. Why Monday is the new Friday Black Friday … Continue reading 10 Steps for the Best Black Friday & Cyber Monday Email Marketing Program Ever – Part 2
By Steve Turley, Published October 30, 2014 It is great to have an accurate diagnostic tool that will effectively tell you what is wrong with your Demand Gen programs. However, diagnosis is not very helpful if you do not have a treatment plan to solve the problem. The good news is, no matter the diagnosis, … Continue reading Three Ways to Use your Demand Funnel Part 2. Get your Leads Moving Again.
By Wolfram van Wezel, Published October 29, 2014 The Early Bird Gets The Lead In my last post, The Secret of Lead Generation for the Complex Sale — Part 1, I told a tale about two different sales approaches. One salesperson works like a sprinter, looking for a fast sales cycle and a quick close. … Continue reading The Secret Of Lead Generation For The Complex Sale — Part 2
by Victoria Hoffman October 27th, 2014 Ever since Oreo’s “dunk in the dark” moment during Super Bowl XLVII, brands have been getting creative with how they insert themselves into trending conversations on Twitter. Take, for example, this promoted tweet that appeared in my timeline during the 2014 Primetime Emmy Awards: Of course, this is … Continue reading How To Do Twitter Advertising – Part 1: Objective
By Zach Heller, Published October 22, 2014 Welcome to the first edition of our brand new weekly series, Break the Rules. Each week our plan is to highlight something you will have heard from some marketing expert as a best practice to be disobeyed at your peril. And we’ll tell you why it’s a rule … Continue reading Break The Rules – Part 1
By Debbie Qaqish, Published October 10, 2014 In this three-part series, I examine the six keys of building and growing a thriving Revenue Marketing practice – strategy, content, people, process, technology and results. In Part One, I talked about Strategy and Content and Part Two covered People and Process . In today’s final installment, … Continue reading 6 Keys to Building a High Performance Revenue Marketing Practice: Part 3 – Technology & Results
By Tony Popowski, Published October 6, 2014 So here it is! The second half of press release writing blog has arrived. The first was released earlier, and focuses more on the steps you should take before and while you write your press release. Instead, this is all about the tips I’ve found—both on my own … Continue reading 5 Tips Before You Send Your Press Release (Part 2 of 2)
How would you increase traffic to your website in 30 days? Our reality check of Andreas Graap’s 30-day-guide for generating more website traffic proceeds here to its second stage. We took it upon ourselves to put every individual step in his comprehensive tutorial to the test. In our first entry, we diligently researched keywords, created … Continue reading Increase Traffic to Your Website in Just 30 Days! – Part 2: How to Boost Your Brand Awareness on Social Media
With the rise of social media as a leading communication channel, it is tempting to dismiss email marketing as an antiquated communication tool and focus communication efforts elsewhere. Here are five reasons why this is a bad idea: 1. Email is More Personal If social media is the reception hall of online communication, email is … Continue reading 5 Reasons Email Marketing Should Be Part of Your Marketing Playbook
