By Debbie Qaqish, Published October 10, 2014 In this three-part series, I examine the six keys of building and growing a thriving Revenue Marketing practice – strategy, content, people, process, technology and results. In Part One, I talked about Strategy and Content and Part Two covered People and Process . In today’s final installment, … Continue reading 6 Keys to Building a High Performance Revenue Marketing Practice: Part 3 – Technology & Results
By Tony Popowski, Published October 6, 2014 So here it is! The second half of press release writing blog has arrived. The first was released earlier, and focuses more on the steps you should take before and while you write your press release. Instead, this is all about the tips I’ve found—both on my own … Continue reading 5 Tips Before You Send Your Press Release (Part 2 of 2)
How would you increase traffic to your website in 30 days? Our reality check of Andreas Graap’s 30-day-guide for generating more website traffic proceeds here to its second stage. We took it upon ourselves to put every individual step in his comprehensive tutorial to the test. In our first entry, we diligently researched keywords, created … Continue reading Increase Traffic to Your Website in Just 30 Days! – Part 2: How to Boost Your Brand Awareness on Social Media
With the rise of social media as a leading communication channel, it is tempting to dismiss email marketing as an antiquated communication tool and focus communication efforts elsewhere. Here are five reasons why this is a bad idea: 1. Email is More Personal If social media is the reception hall of online communication, email is … Continue reading 5 Reasons Email Marketing Should Be Part of Your Marketing Playbook
Welcome to the latest installment of our new weekly blog series, If You Only Do One Thing. Every Monday, we will discuss one thing that you can start doing today to improve your marketing performance. With so much advice floating around from so many different sources, it can be tough for marketers and small business … Continue reading If You Only Do One Thing – Part 8
A new survey taken by Internet Retailer magazine recently had some not-so-surprising results, showing that, as far as e-commerce technology investments go, email marketing was right at the top for most marketers. In fact, nearly 40% of respondents said it was their most important investment. According to the survey, which was conducted in early June … Continue reading Survey Shows Email Marketing Still a Big Part of Many Retailers’ Plans
