by Stefan Wolpers Follow @StefanWOctober 22, 2016 TL;DR 20 questions for you — the new Scrum Master — that fit into a 60 minutes time-box. Start learning how the new Scrum team is currently working and get up to speed. Start Learning the Ropes in 60 Minutes I was recently asked to participate in the … Continue reading How to Kick-off Your Agile Transition (Part 1)
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12 Step-by-Step Points to Write Your First Online Course – Part I
by Lori SoardOctober 18, 2016 Back in 1996, I started offering online writing courses through chat rooms to a handful of students. At that time, there weren’t as many online course options out there and what I and others were doing was still groundbreaking. Today, you can find courses on multiple platforms, sell them on … Continue reading 12 Step-by-Step Points to Write Your First Online Course – Part I
Going Above and Beyond With Your Email Marketing [Part 2]
by Matt BannerOctober 11, 2016 Previously on Sales Wars: Part 1 of our two part series “Going Above and Beyond With Your Email Marketing” emphasized the importance of personalizing and maximizing one’s email marketing strategy. This week—sales Jedi Matt Banner returns to share how this new and improved strategy can be used to take on … Continue reading Going Above and Beyond With Your Email Marketing [Part 2]
You Already Have an Employer Brand…But is it a Positive Brand? [Part 2]
by Molly RiordanSeptember 28, 2016 Now that you know how important a positive brand is, how exactly do you go about improving and strengthening yours? Some aspects are very organic, and take time to develop, but without setting guiding principles your brand message won’t be clear, enticing or effective. To begin, take stock. Is your … Continue reading You Already Have an Employer Brand…But is it a Positive Brand? [Part 2]
Product Backlog Refinement — Agile Transition (Part 2)
By Stefan Wolpers, 09 September 2016 Product Backlog Refinement—TL;DR How to kick off your agile transition part 1 Where to start when kicking-off an agile transition? Usually, tools and processes are smallest the common denominator among all participants, as they are at the core of the grand scheme of agile things. It is a rare occasion … Continue reading Product Backlog Refinement — Agile Transition (Part 2)
Viewability is a big part of the journey, but it’s not the destination
Contributor Chris Glushko believes viewable impressions are just the beginning; marketers need cross-platform measurement solutions that will put digital media on equal footing with traditional media. Chris Glushko on October 17, 2016 Measurement, we’ve come a long way. Just 10 years ago, I was a manager in the “interactive marketing” department of a major real … Continue reading Viewability is a big part of the journey, but it’s not the destination
Going Above and Beyond With Your Email Marketing [Part 1]
Going Above and Beyond With Your Email Marketing [Part 1] Matt Banner September 28 , 2016 Think back to the last time you sent an email, or even better, the last time you read one. It was pretty recent, wasn’t it? And yet, people keep trying to say that email marketing is dead. Here’s the … Continue reading Going Above and Beyond With Your Email Marketing [Part 1]
Going Above and Beyond With Your Email Marketing: Part 1 [Infographic]
by Matt BannerOctober 3, 2016 Think back to the last time you sent an email, or even better, the last time you read one. It was pretty recent, wasn’t it? And yet, people keep trying to say that email marketing is dead. Here’s the Deal: Email marketing is far from dead. In fact, it is … Continue reading Going Above and Beyond With Your Email Marketing: Part 1 [Infographic]
How to Create Your First Lead Magnet Campaign (Part 2)
by Brad Smith Follow @bsmarketerSeptember 28, 2016 Part one of the series here. The first step to generating new leads is to create a lead magnet. It’s the bait or lure that’s so interesting, so awesome, and so unique that people can’t help but want it. Once you’ve hit Publish, it’s easy to assume the … Continue reading How to Create Your First Lead Magnet Campaign (Part 2)
How Internal Promotions Choke Your Salary – Part 2 of 2
by Steele ChampionSeptember 26, 2016 In my previous article, I wrote about how internal promotions rob workers of the salary they rightfully deserve. As a follow-up to that article, I will go into the details, step-by-step on how “The Salary Choker,” steals money right out of the hands of valuable corporate workers that have been … Continue reading How Internal Promotions Choke Your Salary – Part 2 of 2
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