You Already Have an Employer Brand…but is it a Positive Brand? [Part 1] Posted by Molly Riordan August 26, 2016 You’ve probably heard the term “Employer Branding” and maybe even plan to look into it more when you can find the time. Frankly, it can’t wait much longer. Recruiting difficulties are among operators’ biggest concerns, … Continue reading You Already Have an Employer Brand…but is it a Positive Brand? [Part 1]
Agile Transition—TL;DR A hands-on, practical guide on how to kick-off an agile transition: Embrace the agile mindset and scale your engineering and product organization to harvest your organization’s full potential. The Big Picture of an Agile Transition at a Fast-Growing Startup Similar to all other journeys, transitioning to agile software development with Scrum starts … Continue reading How to Kick-off Your Agile Transition (Part 1)
by James Potter Follow @thelinkedinmanOctober 7, 2016 I feel privileged that in my job I get to meet so many people from such a diverse range of careers and professions. I have trained people ranging from FTSE 100 board members right to sole traders to make the most of their use of LinkedIn, all of … Continue reading LinkedIn: A Helpful Tool or a Time-Soaking Distraction? Part 1 – What is This Thing?
By Karen Repoli, 26 September 2016 Learn the Social Media Secret of 6-figure Entrepreneurs You may not realize it but those six-figure marketers and social media rockstars don’t do everything themselves. Smart entrepreneurs surround themselves with smart people who can help them attain their goals. You can learn from these smart business owners … Continue reading Learn the Social Media Secret of 6-figure Entrepreneurs
by Steele ChampionSeptember 25, 2016 True story. Last week at a conference, I met a young lady named Anna (of course that’s not her real name) who worked for a fast growing mid-sized corporation. Anna and I had an interesting discussion about her promising career and the topic of salary and internal promotions came up. … Continue reading How Internal Promotions Choke Your Salary – Part 1 of 2
by Dan Radak Follow @DanRadakSeptember 23, 2016 People who have worked in the ecommerce arena long enough are aware of the fact that ecommerce is equal parts science and art. On one hand, it is governed by some very basic economic principles and much of it can be predicted by cold, hard science. On the … Continue reading Why Big Data is Part of E-Commerce’s Future
by Brad Smith Follow @bsmarketerSeptember 21, 2016 Most people that come to your website aren’t there to buy. Chances are, they’re not ready. Most likely, they don’t even realize they need what you have to offer. Instead of going straight for the sale, your primary goal should be to start generating new leads, then you … Continue reading How to Create Your First Lead Magnet Campaign (Part 1)
In part 2 of a series on how to sell your agency, columnist David Rodnitzky discusses why some agencies get snapped up and others are passed over. David Rodnitzky on September 20, 2016 A few months ago, I created a list of every search engine marketing agency with at least 10 employees in the … Continue reading Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?
By Heba Hosny August 11th, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [Case Studies] (Part 3) This comprehensive series is sequential. For maximum value, I highly … Continue reading Influencer Marketing 101 – How to Become a High Paid Influencer (Part 4)
by Craig Scribner Follow @craig_scribnerSeptember 15, 2016 Task 2: Classify Codes According to your Own Organization’s Standards Classifications assemble your tracking codes into channels, groups, families, etc. They let you report on the high-level successes, failures, or fall-out of your campaigns, without sacrificing your ability to monitor the individual initiatives when you need to. Classifications … Continue reading A Marketing Analytics Look Under the Hood, Part 2: Code Classification
