Nikola Roza — March 13, 2019 Follow @NikolaRoza — March 13, 2019 I know you’ll agree with me: WordPress is an amazing CMS (content management system). A feature-rich platform- yet easy to use. Great at its very core, but can be upgraded with thousands of add-ons (plugins and themes) to bring out the best in … Continue reading How to Convert Posts Into Pages in WordPress (and the Benefits You Can Gain)
Aastha Sirohi — February 26, 2019 — February 26, 2019 I remember walking into this small boutique store a few years back on holiday, exploring the local scene. As I walked in, there was this beautiful white shirt right in front of me. I had one of those “Confessions of a Shopaholic” moments, where I … Continue reading Design Elements That Make Your Product Pages Stand Out
Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP page. Robin Kurzer on February 20, 2019 Display ads created using the open source (Google-led) Accelerated Mobile Pages (AMP) framework perform better on AMP pages than on non-AMP web pages, Google said Wednesday. The company also found that its AMP display … Continue reading Google touts ROI of AMP display ads, adding they perform best on AMP web pages
Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page. Andrew Waber on February 7, 2019 For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s e-commerce fortunes by themselves. Fashion is one such category. Despite 27.4 percent … Continue reading 3 lessons learned from 89,000 Amazon fashion product pages
Lorraine Pavel — January 29, 2019 Follow @marketdigibook — January 29, 2019 “Never judge a book by its cover” is a well-known cliché, but the cover is the detail that sells a book, the cover and the several paragraphs description on the back. Landing pages are pretty much the same and have the same mission. … Continue reading Landing Pages Best Practices! How to Solve the Labyrinth of Converting Landing Pages
Faster-loading sites was at the bottom of a list of marketing priorities according to an Unbounce survey. Greg Sterling on January 25, 2019 at 8:41 am Load time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are significantly impacted by page load times. That’s according … Continue reading Slow pages hurt conversions, but marketers aren’t in a hurry to fix them
Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. Andrew Waber on December 11, 2018 When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in place. Salespeople will be around to help in … Continue reading Product pages are the new packaging: Think beyond lower prices to win online
LinkedIn Revamps Pages From Scratch, Making It Interactive by Laurie Sullivan @lauriesullivan, November 14, 2018 LinkedIn, Microsoft’s business network, announced major product updates this week to Pages and its News feed. The changes aim to help the company bring in a reported $2 billion from its media business, mostly through advertising revenue, by the end of … Continue reading LinkedIn Revamps Pages From Scratch, Making It Interactive
First rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage. Amy Gesenhues on October 2, 2018 Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is also expanding its Top Fans feature and Live … Continue reading Facebook’s ‘Premieres’ videos now available to all global Pages
What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon. Andrew Waber on September 12, 2018 Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as … Continue reading 4 lessons learned from 200,000 Amazon beauty, personal care product pages
