Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals. Andrew Dennis on March 10, 2020 Wouldn’t it be great if every page on your site led directly to a sale or conversion? Or if all it took to convince … Continue reading Building top-funnel content to influence bottom-funnel pages (with real example)
Jon-Mikel Bailey — March 4, 2020 Landing pages are an essential tool in any digital marketing campaign. These pages can come in many shapes and sizes, but ultimately, a good landing page is a chance to connect and convert. So, what is a landing page, exactly? Here’s my simple definition… A landing page is a … Continue reading Your Checklist for Effective Landing Pages
New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic. Jiill Brown on February 20, 2020 E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday. Across … Continue reading E-commerce category pages outperform product detail pages in SERPs
Elijah Masek-Kelly — February 9, 2020 The world of e-commerce can be a difficult one to navigate for people who are used to optimizing traditional informational sites. You generally don’t have as much text to work with to implement keywords and you might be looking at dozens or even hundreds of individual product pages that … Continue reading Building Up Your E-Commerce Pages For SEO Success
Microsoft Bing, Botify Partner To Get Web Pages Indexed Quickly by Laurie Sullivan @lauriesullivan, January 17, 2020 Botify partnered with Bing to participate in its new content submission API pilot that allows brands to directly submit HTML pages to the search engine, reducing the need for crawling and further securing the indexing process for enterprise … Continue reading Microsoft Bing, Botify Partner To Get Web Pages Indexed Quickly
New features include the option to Invite connections to follow a managed Page, the ability to stream LinkedIn Live from Pages, and new posting options. Taylor Peterson on January 15, 2020 LinkedIn rolled out three new Page tools designed to make it easier for businesses to engage with their customers, prospects, and employees on Wednesday. … Continue reading LinkedIn Pages adds tools to help businesses connect with users in more personal and interactive ways
Daniel Ndukwu — December 27, 2019 Follow @daniel_ndukwu Landing pages are the bread and butter of online businesses. When used properly, you’re able to cater to different audience segments, focus on the right core message, and optimize for specific actions. The challenge is getting landing pages right. Almost no one gets it perfect on the … Continue reading A Simple Framework to Optimize Your Landing Pages
Michael Begg — December 15, 2019 Sellers and Vendors should always be looking for ways to differentiate their products from the competition. One way that Amazon vendors can do this is by adding Amazon A+ Detail Pages to their listings. A+ content is completely customizable and can provide incredible benefits to your product pages. Every … Continue reading 8 Tips for Creating Great Amazon A+ Detail Pages
Kevin George — December 11, 2019 Follow @imkevin_monk A landing page, as the name itself suggests, is a web page that you land upon after clicking on a search engine optimized search result, marketing promotion and email or an online advertisement. In fact, a good landing page is a great way of boosting your business’s … Continue reading Evolution of Landing Pages: How Have They Changed Over Time
Jake Rheude — December 3, 2019 Follow @jakerheude If you want to convert on your landing page – sales, sign-ups, etc. – then you need traffic. But if you have the traffic and you’re still not converting, that means there’s a problem with the landing page itself. It’s time to take a critical eye to … Continue reading 8 Reasons Why Your Landing Pages Aren’t Converting High Enough
