Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page. Andrew Waber on February 7, 2019 For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s e-commerce fortunes by themselves. Fashion is one such category. Despite 27.4 percent … Continue reading 3 lessons learned from 89,000 Amazon fashion product pages
Lorraine Pavel — January 29, 2019 Follow @marketdigibook — January 29, 2019 “Never judge a book by its cover” is a well-known cliché, but the cover is the detail that sells a book, the cover and the several paragraphs description on the back. Landing pages are pretty much the same and have the same mission. … Continue reading Landing Pages Best Practices! How to Solve the Labyrinth of Converting Landing Pages
Faster-loading sites was at the bottom of a list of marketing priorities according to an Unbounce survey. Greg Sterling on January 25, 2019 at 8:41 am Load time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are significantly impacted by page load times. That’s according … Continue reading Slow pages hurt conversions, but marketers aren’t in a hurry to fix them
Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. Andrew Waber on December 11, 2018 When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in place. Salespeople will be around to help in … Continue reading Product pages are the new packaging: Think beyond lower prices to win online
LinkedIn Revamps Pages From Scratch, Making It Interactive by Laurie Sullivan @lauriesullivan, November 14, 2018 LinkedIn, Microsoft’s business network, announced major product updates this week to Pages and its News feed. The changes aim to help the company bring in a reported $2 billion from its media business, mostly through advertising revenue, by the end of … Continue reading LinkedIn Revamps Pages From Scratch, Making It Interactive
First rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage. Amy Gesenhues on October 2, 2018 Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is also expanding its Top Fans feature and Live … Continue reading Facebook’s ‘Premieres’ videos now available to all global Pages
What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon. Andrew Waber on September 12, 2018 Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as … Continue reading 4 lessons learned from 200,000 Amazon beauty, personal care product pages
Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase impressions. What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google wants to crawl and index content from quality sources. Crawling … Continue reading 5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
Joydeep Bhattacharya — August 8, 2018 Follow @seoforu— August 8, 2018 The vast number of websites littering the Internet has spoiled people, and they’re prone to making faster judgment calls than before. “Don’t like what you see on this website? Try a different one” – that’s become the common mindset, and it leaves you with … Continue reading The Definitive Guide To Using Videos On Your Landing Pages
George Mathew — July 22, 2018 — July 22, 2018 Are your product pages not converting at the rate you want? The goal of a product page is to provide enough information to guide the visitor to a purchase decision. To make this happen, the page copy, images used, and user experience must tell a … Continue reading How to Optimize Product Pages for Conversions
