Stacy Lee April 1, 2021 There are various recruitment channels that you can utilize to reach as many candidates as possible in search of the best one. You have job boards, social media, etc. However, most of them (if not all) lead back to your company career page. To that end, it would be crucial … Continue reading Improve Your Recruitment System by Taking Inspiration From These 6 Amazing Career Pages
Sophie Beard February 9, 2021 LinkedIn is a professional networking site that seems to have morphed into a social media network that is encouraging selling? Maybe not. But Product Pages is here, and it sure looks like it. LinkedIn continues to develop into something different to what it started out as. It’s a strange phenomenon, … Continue reading LinkedIn introduces Product Pages
Nicole Blanckenberg September 20, 2020 When it comes to increasing your organic eCommerce traffic, SEO for product descriptions is vital. A good SEO strategy isn’t stuffing your product pages full of keywords and hoping for the best. It should be a strategic plan that speaks directly to your potential shopper while also being optimized for … Continue reading Boost Traffic with SEO for Product Descriptions and Pages [Step-by-Step Guide]
Sarah Bentley September 6, 2020 There may be a number of reasons that you have multiple company pages. Whether you created a company page back before you were intentionally using LinkedIn, or you have multiple pages that are related to one organization and you want to move it all under one name, having one page … Continue reading Merging Multiple LinkedIn Pages
Barry Roos August 28, 2020 When you build a small business website these are the things you absolutely must-have. All should have the following: About Page – One of the most visited pages on most websites. This is where you tell people about your company, the history and what you do.This is also called, Who … Continue reading 10 Must-Have Pages & Elements For Every Small Business Website
Christa Tuttle August 16, 2020 Much like how a poor landing for a gymnast can negate a great performance, poor landing pages can have a negative effect on the results of an otherwise flawless marketing campaign. While all the tactics used in a marketing campaign are important, the landing pages used in the campaign … Continue reading Stick the Landing: Best Practices for Developing Effective Landing Pages
Jake Hatfield July 17, 2020 Optimizing your SaaS pricing page for mobile devices is doubly tricky. It’s tricky to optimize your pricing page in the first place, but optimizing it for such a small screen complicates things further. To add fuel to the fire, it can be hard to see the value in optimizing a … Continue reading How to Design Mobile SaaS Pricing Pages that Don’t Suck
Erika Giles July 7, 2020 Location pages are important for small and large businesses alike. They help consumers find brands through organic local search. If your business isn’t optimized for search, now is the time to make an optimized location page so you don’t miss out on a large bulk of potential customers. To help … Continue reading How to Create Location Pages to Boost Local SEO and Drive Traffic Fast
Micah Lally — April 15, 2020 Most businesses have more than one type of audience or buyer persona. In fact, you’re probably targeting at least two or three different niches at any given time. LinkedIn has proven itself as an effective tool for reaching out to leads and speaking to your target audience. But you’re … Continue reading 5 Examples of LinkedIn Showcase Pages (+ Best Practices You Need to Adopt)
Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals. Andrew Dennis on March 10, 2020 Wouldn’t it be great if every page on your site led directly to a sale or conversion? Or if all it took to convince … Continue reading Building top-funnel content to influence bottom-funnel pages (with real example)
