Jennifer Warren — August 29, 2019 Follow @https://twitter.com/contactjwarren — August 29, 2019 These days we seldom find ‘zero results’ for our search queries on Google. In fact, the search engine has become so powerful, thanks to evolving algorithms, that it effortlessly throws up ‘Accurate and Relevant Results’ for all our search queries. However, one cannot … Continue reading Give Your ‘No Results’ Pages a Facelift by Applying These 4 Tactics
Tyson Quick — August 27, 2019 — August 27, 2019 Even the most “optimized” landing pages — with a clean design, simple form, compelling image, strong value proposition, etc.— will fall short if it’s intended to serve your entire audience. That shortcoming continues to be more costly. PPC campaigns are more expensive; organic search is … Continue reading How to Use Audience Awareness to Create Higher Converting Post-Click Landing Pages
Martin Chuck — August 20, 2019 — August 20, 2019 Making the best landing pages can mean life or death for getting potential customers. Landing pages are difficult to make. And making them conversion-driven is the topmost importance. In our Complete Digital Marketing Guide, we talked about display advertising and how it could increase brand … Continue reading The Best Landing Pages Use Essential Content—and You Should Too
Victoria Taylor — August 8, 2019 — August 8, 2019 Now and then your website has a broken or deleted link that is still floating around somewhere on the internet, or a user writes a typo in the URL. Then someone ends up landing on a 404 error page, confused, lost and wondering “where do … Continue reading The Best 404 Pages on The Internet (& What We Learned From Them)
Karl Feldman — July 29, 2019 — July 29, 2019 “How can we improve our website when it comes to attracting top talent?” It’s a common question we hear from our clients. In this video blog, Karl Feldman provides some actionable tips for you to follow to improve your website to attract top talent. TRANSCRIPTION: … Continue reading How to Improve your Website’s “People Pages” to Attract Top Talent
Sahail Ashraf — July 12, 2019 — July 12, 2019 Facebook Pages can now join Groups. While this may not initially seem like it is groundbreaking stuff, it is. This was the way things were in the past, public figures just couldn’t join groups as Pages. Now, it means that some people on Facebook can … Continue reading Facebook Pages Can Now Really Be Part of the Community
The company said it made changes to its algorithm last month to reduce the amount of misleading health information on the platform. Amy Gesenhues on July 2, 2019 Facebook announced on Tuesday it has made ranking updates to its News Feed algorithm, aiming to reduce posts that contain exaggerated or sensation health claims, as well … Continue reading Facebook warns Pages it is downgrading posts that use exaggerated health claims to promote products
Amanda Murray — July 2, 2019 Follow @amanda1murray — July 2, 2019 Whether you are running a Google search campaign, Google remarketing campaign, or Facebook Ads campaign, all ads must point to a destination. There are many options out there. You could point to your homepage or a standard service or product page on your … Continue reading Why Customized Landing Pages Are Worth the Investment
Nathan Veer — June 29, 2019 — June 29, 2019 Video landing pages are an effective part of marketing campaigns. After all, video is the most engaging media out there—and engagement is a key step on the buyer’s journey. But if you’re going to add video to your campaigns, you can’t just slap any video … Continue reading 5 Steps to Effective Video Landing Pages
Amy Andrews — May 17, 2019 — May 17, 2019 When creating a product page for your business, it is important to follow some guidelines to make your page successful. There are some important key elements that you should use when creating product pages that help your business gain new customers and keep current ones … Continue reading Key Elements for Creating Product Pages
