Daniel Burrus September 18, 2020 The emergence of social media, dating back to the early 2000s, is revolutionary on so many levels. It is constantly evolving in its practical usage, as seen during the coronavirus pandemic of 2020, and in the many niche branches that have emerged for both entertainment and business usage, such as … Continue reading The Data You Share on Social Platforms – Who Owns It?
Tag Archives: Owns
The story of data, Part 4: Will it ever be truly secure?
Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from infiltration. Robin Kurzer on May 29, 2018 As we’ve discussed in prior installments of this series on data, last year saw more breaches than ever before. And just this year, we’ve been … Continue reading The story of data, Part 4: Will it ever be truly secure?
The story of data, Part 3: Who owns it?
Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship once it’s shared Robin Kurzer on May 23, 2018 In earlier installments of our story of data, we’ve established that we’re now awash in personal data. Wallowing in it. In this, our third installment, … Continue reading The story of data, Part 3: Who owns it?
The story of data, Part 2: Where are we now?
Hyperlocal, across all channels, everywhere you are: We’re currently knee-deep in the era of personalization Robin Kurzer on May 15, 2018 Now that we’ve learned a little history about how we got to our present state — in Part 1 of our story of data — let’s assess where exactly we are. And that’s in … Continue reading The story of data, Part 2: Where are we now?
The story of data: How did we get here?
Consumer data has been collected since the beginning of commerce. What happened to make it so valuable? Robin Kurzer on May 8, 2018 We field stories every day about data. From new data platforms to deeper levels of insight fueled by artificial intelligence to the inevitable privacy breaches, data is in the forefront of martech … Continue reading The story of data: How did we get here?
Hey, CMOs: Who owns your brand?
Columnist Chandar Pattabhiram discusses the power of cultivating a ‘tribal’ feeling within a brand’s community, which can drive customers to action and advocacy. Chandar Pattabhiram on May 19, 2017 I speak a lot about the ongoing battle for the heart and mind of the customer and the role that brand plays in this important … Continue reading Hey, CMOs: Who owns your brand?
Who Owns the Renewal? – 3 Ownership Models to Guide Your Decision
by Dave Blake May 20, 2016 Follow @davecblakeMay 20, 2016 During my travels meeting with customer success leaders from around the globe, I’m frequently asked two common questions. Who should own the renewal, sales or customer success?How should I compensate my Customer Success Manager (CSMs)? I’ll cover the answers to these questions in a two-part … Continue reading Who Owns the Renewal? – 3 Ownership Models to Guide Your Decision
Brand, Brand, Who Owns the Brand?
By Megan Brenig, Published October 7, 2014 There is a lot of controversy in the field over who actually owns the company brand. Is it the brand ambassador, the CMO, the employees, or the consumers? Everyone can’t own a brand, and eventually a line needs to be drawn – right? We don’t think so. At … Continue reading Brand, Brand, Who Owns the Brand?
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