Tag Archives: Owns

Who Owns the Renewal? – 3 Ownership Models to Guide Your Decision

Customer Retention

by Dave Blake May 20, 2016 Follow @davecblakeMay 20, 2016 During my travels meeting with customer success leaders from around the globe, I’m frequently asked two common questions. Who should own the renewal, sales or customer success?How should I compensate my Customer Success Manager (CSMs)? I’ll cover the answers to these questions in a two-part … Continue reading Who Owns the Renewal? – 3 Ownership Models to Guide Your Decision →

Brand, Brand, Who Owns the Brand?

By Megan Brenig, Published October 7, 2014 There is a lot of controversy in the field over who actually owns the company brand. Is it the brand ambassador, the CMO, the employees, or the consumers? Everyone can’t own a brand, and eventually a line needs to be drawn – right? We don’t think so. At … Continue reading Brand, Brand, Who Owns the Brand? →

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