It’s time to step out of your content comfort zone. Columnist Andrea Lehr explains why exploring ideas outside of your core focus can be an effective content marketing strategy. Andrea Lehr on July 19, 2017 “Tangential content.” It’s a phrase my team loves — in large part because it’s typically used when we’re having … Continue reading 5 reasons to create content outside your niche
Josh Reyes — April 17, 2017 — April 17, 2017 Gone are the days when you needed a dedicated specialist or agency to handle all of your e-commerce stores’ marketing. With the rapid advancement of social media and email marketing platforms, anyone with an e-commerce store can get ads running and emails sending within a … Continue reading 5 Personalized Emails You Need to Replicate Outside of the Inbox
Instagram is extending its carousel format to organic posts and expanding it to include 10 photos or videos. Tim Peterson on February 22, 2017 Instagram is extending the number of photos and videos that brands can include in their slideshow-like carousel ads and opening up the format to organic posts, the Facebook-owned company announced … Continue reading Instagram’s carousel format can now include more posts, be used outside of ads
Columnist Jose Cebrian believes it’s time to think of customer data as an “audience” instead of a “list,” but it will require meaningful measurement of that data and navigation of a multitude of tools. Jose Cebrian on February 15, 2017 As marketing evolves, it’s imperative that business leaders and marketers constantly assess their approaches … Continue reading Marketers, think outside the list
How do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker explains. Pamela Parker on October 27, 2016 I’m in charge of what may be the most mysterious part of the editorial operation at Marketing Land, MarTech Today and Search Engine Land — the … Continue reading From the Editor’s Desk: How we work with outside contributors
by Christine Watts Follow @IOUFinancialOctober 24, 2016 Window shopping for some is a pastime, and for others it’s a way to see what deals and sales are for the taking. Do not let a window shopper just glance in your store and move on! By simply following these four steps, you will ensure that the … Continue reading Turning Window Shoppers into Sales: 4 Simple Ways to Bring Outside Shoppers In
by Jacob Maslow Follow @jakemaslowAugust 25, 2016 Business owners regularly have most of their net worth invested in their businesses. While it’s vital as an entrepreneur to believe in your business and to have ‘skin in the game’, it is a very risky approach to money management having the almost all your capital invested in … Continue reading 5 Ways Business Owners Can Grow Their Wealth Outside Of Their Business
By Stephen Moyers April 26th, 2016 Content is king. The phrase is old, but it still captures the essence of online marketing. Many marketers still focus largely on text content when they see that phrase. In reality, visual content is much more effective and more easily shared. Image-based content such as infographics and video marketing stands … Continue reading Think Outside the Text: How to Diversify Content for Better Visibility
by Alessandra Ceresa April 20, 2016 Follow @MissAleCristinaApril 20, 2016 CRM is EVERYWHERE, and I mean everywhere. As more and more businesses see the need for CRM, they also need to understand that this power tool is not a one trick pony. In fact, CRM can be used for a number of different reasons. Let’s … Continue reading 5 Outside the Box Uses for CRM
Don’t make outside-the-box thinking a one-time thing. Columnist Matt Umbro discusses ways to apply this mentality on a daily basis to improve your workflow and foster innovation. Matt Umbro on February 10, 2016 As marketers, I’m sure we’ve all heard sayings that are meant to challenge our line of thinking and productivity. You may be … Continue reading How Do You Actually “Think Outside The Box” In Digital Marketing?
