Tag Archives: Outcomes

Optimized Bidding Drives Programmatic Outcomes In McDonald’s Campaign

Programmatic Campaigns

Optimized Bidding Drives Programmatic Outcomes In McDonald’s Campaign by Laurie Sullivan , Staff Writer, October 28, 2025 McDonald’s gained “substantial” performance based on industry benchmarks in a recent campaign through the recent integration of OpenX Technologies, an omnichannel supply-side platform, and Attain, which provides live purchase data. The integration enables advertisers to measure sales lift, … Continue reading Optimized Bidding Drives Programmatic Outcomes In McDonald’s Campaign →

AI’s value is measured in outcomes, not adoption

Artificial Intelligence Applications

AI powers every marketing workflow — but impact matters more than adoption. Prove performance by measuring lift and validating causality. Angelina Eng on October 7, 2025       Marketers are deploying AI tools across creative, targeting, bidding and reporting. AI is advancing fast, and promises of efficiency are everywhere. One truth cuts through the hype: AI … Continue reading AI’s value is measured in outcomes, not adoption →

How and why awareness, confidence and trust drive GTM outcomes

Consumer Engagement

Most GTM teams chase activity. The best drive causality. ACT — awareness, confidence, trust — fuels revenue, velocity and AI-era visibility. Mark Stouse on August 7, 2025      Every go-to-market leader is chasing higher close rates, larger deals and faster velocity. What if those outcomes aren’t simply the result of better product-market fit or sharper … Continue reading How and why awareness, confidence and trust drive GTM outcomes →

Impact investors aren’t always tracking the social or environmental outcomes: new research

Investment Management

January 12, 2025 Impact investors aren’t always tracking the social or environmental outcomes: new research Impact investors often assume that certain businesses, such as solar energy companies or microfinance initiatives, are inherently good for society. BY The Conversation Investors can aim not only to make money but to benefit society while doing so. But few of those … Continue reading Impact investors aren’t always tracking the social or environmental outcomes: new research →

How AI can combat the ‘paradox of choice’ and improve customer outcomes

Customer Experience

From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue. Alicia Arnold on January 9, 2025   With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Rising prices and the paradox … Continue reading How AI can combat the ‘paradox of choice’ and improve customer outcomes →

How to reframe AI adoption to focus on outcomes, not tools

AI Adoption

Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity. Stephanie Miller on December 9, 2024   “How are we using AI to improve marketing performance?” Marketers are coming to dread this question even as executives are asking it more often. Many of us feel anxious and defensive … Continue reading How to reframe AI adoption to focus on outcomes, not tools →

DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes

CTV Advertisement

Buy-in from publishers and adtech players that aim at merging linear, addressable TV and video. Chris Wood on March 4, 2022 A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. The first two predictive products launched by datafuelX, … Continue reading DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes →

Random Posts on