Tag Archives: Option

Why COVID-19 Means Business Continuity Transformation Is a Mandate, Not an Option

Business Continuity Transformation

Steven O’Donnell July 24, 2020 The seriousness of COVID-19 can be summed up in the tragic statistics we’ve all seen mounting over the weeks and months. There is, above all else, the human toll of this pandemic. There’s also the toll it’s taken on the economy, and on businesses and employers. As of this writing, … Continue reading Why COVID-19 Means Business Continuity Transformation Is a Mandate, Not an Option →

YouTube gives more creators option to monetize channels

YouTube for Business

Channel Memberships, a program that lets creators offer a $4.99 monthly subscription fee, is now available to channels with 50,000 subscribers. Amy Gesenhues on September 19, 2018   YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000 threshold  it set in June. Why the change? … Continue reading YouTube gives more creators option to monetize channels →

Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR

Regulations

Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR by Laurie Sullivan  @lauriesullivan, March 23, 2018 Publishers working with Google that target ads to European consumers will gain a way to serve non-personalized ads before the General Data Protection Regulation (GDPR) privacy rules go into effect May 25. The move is part of Google’s … Continue reading Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR →

Google Gives Publishers Option To Relinquish Control Of Ad Creation

Google Advertisement

Google Gives Publishers Option To Relinquish Control Of Ad Creation by Laurie Sullivan @lauriesullivan, January 24, 2018 Machine learning and electronic payments are high on Google’s list of changes for AdSense this month. The company is giving publishers an option to not only relinquish control of AdSense native in-feed ads, but to send and receive … Continue reading Google Gives Publishers Option To Relinquish Control Of Ad Creation →

The podcast option: How audio content can help build a B2B business

Podcasts Marketing

Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and equipment that you’ll need. Megan Hannay on May 17, 2017   For B2B marketing, I’m a big believer in focusing on the one or two primary content vehicles for your brand. Some … Continue reading The podcast option: How audio content can help build a B2B business →

Paid vs. Free LinkedIn – Which Option Makes Sense for Me?

LinkedIn Utilization

by Virginia Franco Follow @VAFrancoResumesAugust 21, 2016 As LinkedIn continues to grow and expand, it’s account offerings continue to evolve. As has always been the case, members still have free and paid options from which to choose. Choosing between paid or free depends on a variety of factors unique to you including your current business … Continue reading Paid vs. Free LinkedIn – Which Option Makes Sense for Me? →

Reseach Finds Images In Social Media Posts Reflect Another Ad Targeting Option

Ad Targeting

Laurie Sullivan @lauriesullivan, (June 04, 2015) Teens leverage social media as a conversation space and an outlet for self-expression to a greater degree than adults do, according to researchers at Penn State College of Information Sciences and Technology, who used a combination of textual and facial recognition methods in their study. Nearly half of the photos … Continue reading Reseach Finds Images In Social Media Posts Reflect Another Ad Targeting Option →

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