You have a well-optimized website. Great. Now what? Learn the importance of off-site optimization and how to get started & track performance. In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to … Continue reading Are you optimizing your off-site content?
Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase. Thomas Stern on October 31, 2016 Google introduced the concept of micro-moments over a year ago, and since then, the company has consistently published supporting information as … Continue reading Micro-moments and beyond: Understanding and optimizing for consumer intent
by Mike Moran Follow @MikeMoranOctober 11, 2016 Search Engine Optimization (SEO) has been around a long time. And it has changed a lot over the years. But one thing that has been true for more than a decade is still the source of confusion for my clients. The conversation usually goes something like this: Client: … Continue reading SEO Is Not about Optimizing A Single Page
by Shanelle MullinSeptember 16, 2016 With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 billion daily active users, Google AdWords and Facebook ads are obvious choices for PPC campaigns. But is one better than the other? Are the optimization processes for both similar? What about A/B testing? These are … Continue reading Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI
Is your blog social media- and mobile-friendly? If not, you could be losing out on loads of traffic. Columnist Jordan Kasteler explains how you can kick your content up a notch to get it in front of a larger audience. Jordan Kasteler on September 13, 2016 We live in an attachment society. Take a look … Continue reading Optimizing your blog for the social and mobile reader
by Ray Schultz, Columnist, September 12, 2016 Marketers may be warming up to multi-channel attribution, but they’re not yet getting much out of the iteration known as algorithmic attribution. What’s that? It’s a “scientific” measurement method. Instead of relying on the last click or touch, it applies statistical methodologies to assign a weight to each … Continue reading Speeding Up And Optimizing Your Media Spend
SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site’s internal links. Dave Davies on August 25, 2016 Let’s begin by quickly talking about what an internal link is. An internal link is a link from a … Continue reading Optimizing your internal link structure
Search Engine Watch, Friday, July 29, 2016 2:05 PM Put user-focused content on category pages, use structure data to stand out, and make the most of intelligent personal assistants, said Sam Nemzer during a presentation at MozTalk on how to use local SEO for a business that does not have a physical location, according to Tereza Litsa. She … Continue reading Optimizing For Local When There’s No Physical Location
by Laurie Sullivan, Staff Writer @lauriesullivan, July 28, 2016 Marketers strive to understand the interests, needs and expectations of people that use Facebook and Instagram to plan their media spend, but measuring the effectiveness of cross-platform and cross-channel campaigns has been a bit of a challenge. When it comes to cross-platform measurement, 35% of advertisers … Continue reading Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
by Jacob Baadsgaard July 28, 2016July 28, 2016 If you’re like most marketers, you don’t live an ivory tower. You try to follow “best practices” with your marketing campaigns and site, but with your limited resources, you have to spend your time on the tactics that make the biggest difference. Unfortunately, most best practice recommendations … Continue reading Are You Optimizing Your Site When You Should Be Optimizing Your Traffic?
