Tag Archives: Optimized

Optimized Bidding Drives Programmatic Outcomes In McDonald’s Campaign

Optimized Bidding Drives Programmatic Outcomes In McDonald’s Campaign by Laurie Sullivan , Staff Writer, October 28, 2025 McDonald’s gained “substantial” performance based on industry benchmarks in a recent campaign through the recent integration of OpenX Technologies, an omnichannel supply-side platform, and Attain, which provides live purchase data. The integration enables advertisers to measure sales lift, … Continue reading Optimized Bidding Drives Programmatic Outcomes In McDonald’s Campaign →

The ultimate recipe for writing SEO optimized content by Rablab

Content Management SEO

Approach good content as if you were in your kitchen ready to cook up a tasty dish. Rablab on November 2, 2022 It’s been said countless times throughout the years, and we’ll say it again: in SEO, content is king. The importance of content has never been devalued by Google. However, the importance of … Continue reading The ultimate recipe for writing SEO optimized content by Rablab →

Is your digital strategy optimized for Gen Z young adults?

Generation Z

They’re more diverse and they expect a lot more from brands. Kate Muhl on July 8, 2022 When you think of young adults, do you picture a crowd of Millennials whiplashing between FOMO and YOLO? Then it’s time to update that mental image! Today’s young adults are members of Gen Z – the generation coming … Continue reading Is your digital strategy optimized for Gen Z young adults? →

Vimeo Changes How Videos Are Optimized For Google Search

Google Search

Vimeo Changes How Videos Are Optimized For Google Search by Laurie Sullivan @lauriesullivan, May 16, 2022 Vimeo has developed a way to increase the ability for searches to discover videos in Google Search to drive better traffic to websites and platforms. There are a variety of benefits to optimizing video for local and national marketers … Continue reading Vimeo Changes How Videos Are Optimized For Google Search →

Google Ads Optimized Targeting Rolls Out

Google Advertisement

Google Ads Optimized Targeting Rolls Out by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2021 A “Signal” in Google Ads under the Demographics tab is for optimized targeting, a new feature gradually rolling out to Google Ads Manager users, that may not be available for all accounts. Google Ads expert Brett Bodofsky pointed it out on … Continue reading Google Ads Optimized Targeting Rolls Out →

Email Marketing Continues to Outperform. Are Your Strategies Optimized?

Email Marketing

Larisa Bedgood February 17, 2021 Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. For every dollar brands invest in email marketing, … Continue reading Email Marketing Continues to Outperform. Are Your Strategies Optimized? →

Is Your Site Optimized for Google’s Mobile First Indexing?

Mobile Engine Optimization

By Stephen Moyers June 25th, 2018 A study from 2017 revealed 57 percent of all online traffic now comes from mobile devices. In response to the significant shift, Google announced it would develop Mobile First Indexing. The index makes mobile content the first thing Google will search when ranking websites, even if the user is … Continue reading Is Your Site Optimized for Google’s Mobile First Indexing? →

Delivering optimized media-rich content for mobile

Mobile Content Marketing

How to deliver visually rich user experiences on mobile without dragging down page performance. We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images … Continue reading Delivering optimized media-rich content for mobile →

Optimized store landing pages: An important part of local search strategy

Website Landing Pages

How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages. Tony Edward on August 22, 2017 If you’re a business which has brick-and-mortar store locations, you may know that having a local search strategy is crucial to your … Continue reading Optimized store landing pages: An important part of local search strategy →

What’s a Structured & Optimized Webpage? [Infographic]

Web Optimization Guidelines

Julia Fayre — July 6, 2017 Follow @JuliaFayre — July 6, 2017 Planning to set up a new business? Need help with creating a professional brand image? You’ve come to the right post! For any successful business or company, one of the most important steps is to construct a website. A website is just like … Continue reading What’s a Structured & Optimized Webpage? [Infographic] →