Steve DiGioia February 25, 2021 During the initial business startup phase, providing great customer service may not have been your first thought. Instead, you focused on getting the best location, trendy furnishings, celebrity appearances, and over-the-top promotions that you “knew” would jump-start your business. You thought, “I just gotta get the hip crowd to check … Continue reading What Was Your Main Focus When You Opened Your Business?
Nicole Krug October 17, 2020 A successful email campaign starts with a great subject line. The best subject lines are often descriptive or personal, giving the reader a reason to read the rest of your content. But capturing the attention of your subscribers is easier said than done. If you’re struggling with low email open … Continue reading Writing Email Subject Lines That Get Opened: 5 Tips To Get You Started
Shmuel Herschberg — September 3, 2019 Follow @https://twitter.com/shmuelh — September 3, 2019 Creating Successful Email Marketing Resend Campaigns Recently, I laid out core principles on who to send a resend email marketing campaign. Nonetheless, one of the biggest questions of the resend campaign went unnoticed. Of course, I am talking about how and when to … Continue reading 2 Email Marketing Hacks to Get Your Resend Campaigns Opened
Zach Heller — March 8, 2019 Follow @zheller — March 8, 2019 The latest email stats are in, and the shift to mobile has only continued. The latest analyses show that 59% of all emails are opened on a mobile device. This number has been steadily rising over the last decade, up from just 25% … Continue reading 90% of Your Emails Are Being Opened on a Phone
Susan Tucker — September 26, 2017 Follow @getsusanmktg — September 26, 2017 nile / Pixabay Newsjacking allows you to piggyback a viral news story for massive engagement. Author and marketer David Meerman Scott coined the newsjacking term. He explains it as “the process of leveraging trending news to elevate your brand’s message.” This practice also … Continue reading Do You Know the Newsjacking Trick for Getting Your Emails Opened?
by Chandra Clarke Follow @Scribendi_IncOctober 26, 2016 Think about how many emails you’ve spent unnecessary amounts of time writing—crafting the perfect sentences to convey the right message, rereading and editing, drafting and revisiting until you’re finally satisfied enough to send your final product off into the mysterious inbox of the recipient. You probably don’t want … Continue reading Newsletter Writing Tips That Will Get Your Emails Opened, Read, and Clicked
by Andrew MaceyAugust 19, 2016 Are your open rates struggling to gain momentum? Unsure of what numbers you should be shooting for when it comes to open rates? Listen, I feel your pain. It’s probably safe to say that every marketer in the world has pondered this question at some point in his or her … Continue reading 4 Reasons That Your Marketing Emails Aren’t Being Opened
by Nathan Latka August 1, 2016August 1, 2016 Every Monday morning, you find yourself sitting down to send 10-15 emails to people you’d love to get responses from. Maybe they are cold prospects, or potential joint venture partners, or press outlets you’re hoping to get coverage in. Regardless of why you email, to ultimately get … Continue reading 3 Secret Gmail Buttons To Guarantee Your Cold Emails Get Opened
by Sabel Harris March 9, 2016 Follow @sabelharrisMarch 9, 2016 I don’t have a lot of fears. I wouldn’t say that I’m brave, maybe I’m more ignorant to the consequences. I got back a few weeks ago where I was asked if I wanted to zip line and I said yes without even doubting myself. … Continue reading 7 Elements to Get Your Cold Emails Opened
by Amanda Clark December 19, 2015 Follow @GrammarChicIncDecember 19, 2015 Email marketing can pay off big time—but only if you do it right. And obviously, if you’re spending a lot of money on emails but not getting any of them opened by your target audience—if those emails go directly from inboxes to trashcans, contents unseen—then … Continue reading 4 Things That Will Guarantee Your Emails Don’t Get Opened
